Successful Information Systems

This report discusses the key features and functions of digital transformation, its value in organizations, challenges related to online technology, and the difference between traditional and online metamorphosed businesses.

SUCCESSFUL
INFORMATION
SYSTEM

Table of Contents
INTRODUCTION.....................................................................................................................................3
1.) Define characteristic and functions of digital transformation......................................................3
2.) Evaluate value of digital transformation in organisation..............................................................4
3.) Discuss various issues related to online technology and implementing with DT on business......6
4.) Difference between traditional and online metamorphose business...........................................7
CONCLUSION.........................................................................................................................................9
REFERENCES.........................................................................................................................................10

INTRODUCTION
Information system refer to a combination of hardware, software and various
telecommunication network that can use by people for provide beneficial data related to
business setting. It defines as an action that is used to take specific reference and providing
networks that can use by organisation for processing, filtering, create and distribute desired
data. This technology basically helps to support business operations, handling decision and
managing organisation issues. It also aids to measure performance of an organisation (Coyne,
Coyne & Walker, 2017). This report is based on Hallam Consulting Group, it is an IS/IT
consultant which is based on South Yorkshire which is focus on evaluating digital
transformation. This report discusses about define key feature of digital transformation,
evaluate value of transformation digitally related with business, several challenge that
embrace online technologies, distinction between digital and traditional transform
organisation.
MAINBODY
1.) Define characteristic and functions of digital transformation.
It determines a capability to change data according to company basic requirement and
needs. Following are features that describe it very clearly:
Enhancing customer experience: It refer a tool that can be develop by various companies
through digital communication. This technology helps to know that who are potential
customer for company? What’s their actual desire and want? How a company can engage
with their customer and so on. Most of companies are try to promote their brand via online
media and build communities that provide a suggestion regarding brand loyalty to its
customer. So that, it helps to improve customer attention and reflect understanding of
audience. These all things can do by help of digital transformation and this may help to boost
consumer experience.
Operational process transforms: As customer experience is more valuable for business, but
on this company also focus on take advantage related to digital process and performance
management of employee. Basically, automation assist people to focus on their potential
person or operational task and also include innovation and creativity with avoid repetition of
efforts.

Managing integration between data and process: This point refers that not every
organisation processes their activities digitally but sometimes a strong digital formation helps
in taking business decision which are based on some basic facts. Even processing of data can
change according to company requirement and this may result data and take proper strategic
decision.
Transform Business Model: Most of companies are not only changing their work lifestyle
but also give a description about how working process can evolve with activities of firm(Reis
and et.al., 2018, March). It can transform digital modification, creation as well as
proliferation. All these changes are beneficial for business as it requires powerful leadership
quality for business and granting benefits related to deliver global service for finance.
Key Functions of Digital transformation
Marketing & Sales: This creates implication in personal as well as professional lives. It not
only link with direct experience of customer but also engaging lot of audience. It provides
knowledge from media stories which affect culture and entertainment of society. The impact
of digital transformation is on listening problem of customer and engaging with audience,
enhancing usage of mobile phones and internet, driving new challenges related to channels of
media and so on. Thus, this helps in increase reach of business.
Finance: It determine behavioural activities of business and it generates a significant impact
on business activities on taking actions of investors and other members (Gobble, 2018).
An example related to finance is Twitter Chatter which is relate to trading transaction and
increasing market share price. It also enhancing use of social media to accommodate various
methods and channels.
Human Capital Management: This may create an implication on both function of HR and
management issue related to people. This may occur changes in administrative process with
improving innovation of technology in terms of business information and data. New
technology may assist to approach or improve talent recognition. Thus, this will create an
effect on maintaining employee relationship.
Business Law and Ethics: This can reflect an upgradation on new social and technologies.
These kinds of law affect in general, commercial issue and employment interest. Basically, it
is more complex and professional in HR and risk management.

Thus, all of these function and features are very important for ang business growth in terms
of enhancing its market share an also increase reputation of company in comparison to other
rivals.
2.) Evaluate value of digital transformation in organisation.
Digital Transformation is referred to social, authoritative and functional difference in an
association, industry or environment through a shrewd mix of advanced advances, cycles and
skills across all levels and capacities in an arranged and vital manner.
The improvement of new skills spins around abilities to be more theft, individuals situated,
creative, client driven, smoothed out, proficient and ready to prompt/influence freedoms to
change business as usual and tap into large information and new, progressively unstructured
information sources – and administration driven incomes, with a lot as a fundamental
empowering agent(Gong & Ribiere, 2021). Digital Transformation endeavours and
techniques are regularly more pressing and present in business sectors with a serious level of
commoditization.
Potential values of online conversion in Hallam Consultancy Group
In this company, the advanced change brings more noteworthy proficiency and adequacy of
existing worth chains, and realignment is significant, and freedoms to make new worth.
Simultaneously, test for occupants is potential - and logical - replacement of business centre.
The conventional limits of organizations are advancing, it might shrivel or extend. Moreover,
the serious scene is advancing and new contenders, frequently from neighbouring or even
various ventures, are presently arising. At long last, intricacy of activities is flooding because
of higher speed and combination of new innovation like machine, correspondence of Internet
innovation.
 It brings down the expense of cooperation –
Every single monetary framework and market cooperation’s bring about costs for data trade,
coordination, shielding, implementing, and so forth (Komninos and et.al., 2021).
Digitalization can bring down these expenses and in this way release esteem; the more trades,
higher expected advantages for company. More open data will diminish data unevenness
between market members, which showcases more liquid and impact contest.

 The construction of data trade will change extensively - Hallam can moving from a
prevalently one-sided and reciprocal trade. As such, people and market members may
be associated with a huge number of networks that effectively structure, develop, and
afterward break up once more. Subsequently, the quantity of associations in monetary
and cultural frameworks develops dramatically for organization.
 Clients-
For the Hallam, commitment is must related to its audience, the advanced change
brings more prominent straightforwardness, less data unevenness, and new client
advantages like items and administrations, more noteworthy accommodation and
decision, new encounters, and lower costs. Simultaneously, these chances are joined
by potential expenses, for example, intellectual and additionally unmistakable
speculations, learning, data and movement over-burden, and dangers like loss of
protection and execution vulnerability.
Some other benefits of digital transformation for Hallam consulting group-
1. It decreases costs because of time investment funds in processes.
2. Business can decentralize creation by working with portability and far off
correspondence.
3. It works on functional effectiveness and usefulness (Azarenko and et.al., 2018,
September).
4. This makes way for new business openings and income streams, empowering the
making of new items and administrations.
5. It speeds up reaction to changes popular on the lookout.
6. Company creates an upper hand for an organization by having option to upgrade
nature of the items fabricated.
7. It drives a way related to life of development, setting business to expect any
interruption.
8. It further develops coordination and inside joint effort by working with
correspondence between offices.

9.This engages dynamic by developing information examination (Big Data).
10. It draws in new ability, encouraging the acknowledgment of frameworks and
arousing interest of particular experts.
3.) Discuss various issues related to online technology and implementing with DT on
business.
It refers to online business transformation is necessary for long-term survival in a
competitive market. The word “Digital” is driven by rapid adoption of technology and
“Transformation” refers to how an organization is built to change, innovate and reinvent over
traditional methods. However, there are important elements that help businesses to create
great digital transformation strategy time goes on, as Hallam group are becoming more data-
rich and connected. By moving in this direction, it can derive various benefits.
USE OF ONLINE TECHNOLOGY
Hallam group make process improvements and adopt new technology (Smirnov and et.al.,
2019, April). However, many of these consultancies didn’t have lofty goals in mind they
were simply forced into making these changes to make their future goals secure.
 Lack of IT skills is a major challenge. Behind every successful digital conversion
there is a dedicated, highly-skilled IT team. However, building this team is getting
harder for all companies like Hallam group. As more companies pursue new
technologies a labour deficit is developing day by day. To avoid this challenge,
this consultancy group should consider hiring outside experts and software
consultants to supplement your in-house team. In addition, it should focus on
better understanding their customers, slashing development costs and developing
service provider partnerships through low-code platforms.

 Now a day, people know that just how much they can do from their laptop and
smartphone. As such, consumer is more discerning and demanding than ever
before. Now, resources like touchless checkout options are no longer options.
Business can focus on that technology which is satisfying their customer needs
and desire. By this way they can know that individual want and also about current
competition going in market.
 There is another major factor related to budget concern. Without a strategy in
place, Hallam bound to make decisions that result in little too no benefit yet
increase their budget and timeline. By looking at long term goals of
transformation and by using these milestones to develop a realistic project plan.
By doing so company need to clearly understand the digital solutions.
 One of other challenge is data security. Successful integration of digital
technologies requires a transformation in security which is a top most challenge
faced by many organizations embarking on an online metamorphism journey.
 It just not only provides flexible scalability but, also requires providers to more
deeply interface with each other and integrate into operations of Hallam activities
to provide continuous adjustments, thereby increasing organisation success rate
for sustained change.
 Unified the customer experience is an important common goal for digital
transformation business model(Lederer, Knapp & Schott, 2017, March).
 When all available data is collected and centralized, it becomes easier for
customer support agents to solve their audience query and requests timely and
efficiently.
4.) Difference between traditional and online metamorphose business
There is a major difference in noth of these business. For understanding it cleary
follow below table.
HISTORICAL ONLINE
In Traditional business physical
presence is necessary and it also
serves people locally providing
In case of digital transformed
organization individual in any corner
of world can sell their products to its

services or products. They have to
visit customer for selling
product(Sulova, 2020)
customer digitally without knowing
them or even meeting with
personally.
The costing in this business is more
than in digital business as in
organisation seller have to reach
consumer through any source of
traveling for selling product. And
marketers very often take help of this
business transformation. They also
have to take care of the other modes
of marketing such as newspaper ads
and pamphlets.
Online transformed businesses
costing of reaching to customer is
very negligible this is major cost
saving platform. Digital companies
need not to have more budget to
spend in their marketing programs
where in traditional business has
limited budget and options.
Marketing programs in digital world
include blogs, attention to social
media, content ads etc.
In traditional business there is need to
have an office where an audience can
come to see product and to know
more about product.
while in digital business a customer
can see all product related
information through mobiles and
other source of digital technology.
With rise of social media, traditional
marketing is often undervalued by
marketers (Riasanow and et.al.,
2018). However, it can still very
much have a place in a consumer’s
day to day life. This media provides
value through subsidizing content fee
TV and radio programs, lower-cost
magazines, and chances to win prizes.
Digital transformed organization
have many platforms to sell. There
products like Facebook, twitter,
YouTube, etc — are already free and
the content is provided by other users,
hence content doesn’t require
sponsorship to ensure continued
content is available to users.
No matter how simple the digital
business is but in traditional business
always shines bright in terms of
reputation or in other sense. The
Online metamorphose not always
possible for them to check audience
personally before purchasing. Today
as money is everything and time is

major problem is that of quality of
business items in traditional business,
customer can see and check product
personal before purchasing
money. When it comes to save time
and money in this fast life, digital
organisation are all time
favourites for people.Person can order
or buy items anytime while traveling
while roaming,It is also available
24×7.
These differences surely do not uplift any of the two but it clearly tells the nature of both
kinds of businesses.
CONCLUSION
It is being conclude that from above essay that, online transformation is an important
tool in this digital world as due to new innovations it can helps many businesses for run their
organisational activities in a fast or smooth manner across world wide area. It is best way for
engaging various customer in terms of selling items and satisfying their needs and wants. It
aids to business leader minimising cost of operational tasks and driving working capital.
Above essay define various implication of this innovation in Hallam group of consultancies.
This may help in increasing business competition with various innovation in this disruptive
world. It also assists in leading strategic decisions in terms of its growth and reputation.

REFERENCES
Books and Journals
Azarenko, N. Y., and et.al., (2018, September). Formation of innovative mechanism of staff
training in the conditions of digital transformation of economy. In 2018 IEEE International
Conference" Quality Management, Transport and Information Security, Information
Technologies"(IT&QM&IS) (pp. 764-768). IEEE.
Coyne, J. G., Coyne, E. M., & Walker, K. B. (2017). Accountants and tech: a game changer?
To be successful in the future, management accountants must understand and be able to use
the latest technology and information systems. Strategic Finance. 98(9). 41-49.
Gobble, M. M. (2018). Digital strategy and digital transformation. Research-Technology
Management. 61(5). 66-71.
Gong, C., & Ribiere, V. (2021). Developing a unified definition of digital
transformation. Technovation. 102. 102217.
Komninos, N., and et.al., (2021). Digital Transformation of City Ecosystems: Platforms
Shaping Engagement and Externalities across Vertical Markets. Journal of Urban
Technology. 28(1-2). 93-114.
Lederer, M., Knapp, J., & Schott, P. (2017, March). The digital future has many names—
How business process management drives the digital transformation. In 2017 6th
International Conference on Industrial Technology and Management (ICITM) (pp. 22-26).
IEEE.
Reis, J., and et.al., (2018, March). Digital transformation: a literature review and guidelines
for future research. In World conference on information systems and technologies (pp. 411-
421). Springer, Cham.
Riasanow, T., and et.al., (2018). Clarifying the notion of digital transformation in is literature:
A comparison of organizational change philosophies. Available at SSRN 3072318.
Smirnov, S., nd et.al., (2019, April). Economic relations modification during the digital
transformation of business. In World Conference on Information Systems and
Technologies (pp. 415-421). Springer, Cham.
Sulova, S. (2020). Data Management Challenges In The Context Of The Digital
Transformation Of Business. Economic Science, education and the real economy:
Development and interactions in the digital age, (1), 599-609.