Expansion Strategies: Ansoff Matrix Strategy

Suggested Expansion Strategies:
Ansoff Matrix Strategy Type Example Reason
Panama Diversification
Strategy (CFI, 2019).
Expanding the business
by offering the property
management services to
consumers as the new
service in the new
market (Fitzgerald,
2017).
It is one of best of real
estate company due to
which the company
can enter the Panama
market by adding new
services.
The country is trying
to keep up and remain
recognized for
innovation and
technology that helps
the company to
develop its services
more creative and
innovative.
Columbia Market Development
Strategy
Expansion of buying
and selling property
services as the old
The country has been a
supporter of
technological

services in the new
market (Fitzgerald,
2017).
innovation that helps
to make its services
more innovative.
As the company can
earns the 6.51 per cent
of revenue with the
existing services.
The country focuses
on laws related to
property laws and the
health and safety laws
due to which the
chances of fraud has
been reduces.
Indonesia Market Development
Strategy (CFI, 2019).
The company has to
explore the rental
services as the old
services in the new
Emaar can earn the
high revenue as it
earns the high amount
of rent by 8.61