Three Reasons Why Digital Marketers Can Win This Year

Summary

Article- Three Reasons Why Digital Marketers Can Win This Year And Beyond
https://www.forbes.com/sites/forbesagencycouncil/2019/10/03/three-reasons-why-digital-
marketers-can-win-this-year-and-beyond/#5f7fa1c97ac5
Author- Joe Marinucci
Date- Oct 3, 2019
In this article, digital marketing has been discussed which is essential for the marketers for the
growth in the market. Three reasons are discussed for the marketers to win the customers in the
market. The marketing industry is increasing day by day because of the innovation in
technologies, connectivity with social media as well as various possibilities. It is analyzed by the
author that Marketing can win the market because of the increase in the digital platform. It helps
in gaining the attention of the customers. Marketers include marketing opportunities because of
social media innovation as nowadays people are more active on social media. A marketer uses
the strategy to promote and captivating audiences. New ways are used for connecting with the
audiences are ads on Facebook, Instagram pages and in-app checkout. Marketers identify the
right platform for engaging the audience with the help of campaigns on the social media
platform. Social media helps in establishing the great position of the marketer on social media.
Another reason is the shift in using the technologies as old generation also begin to use social
media for connecting with people. The percentage has been increased for using the technologies
in the last 10 years. Customers are more engaged influenced by social marketing (Marinucci,
2019). For the marketer, it is necessary to identify the audience as every generation reach in a
different way and factors are required to be considered for engaging different generation online.
Another reason which is discussed in the article is that technology in marketing is taking the
place from the surface. Advancement in artificial intelligence and automation is increasing
digital marketers. It helps in enhancing the marketer's ability to targeting the audience and
measuring the campaigns successfully. Marketers are using AI for analyzing the information and
providing insights. With the use of AI, marketers are able to add search ads and bidding tools for
maximizing the campaigns (Marinucci, 2019). It was analysed in the article that marketing
leaders are provided with the automation platform to the marketers. AI also helps marketers in
analysing the performance of campaigns. It is predicted by the author that for leading in the