Summary. In the story, the impact of advertisement on t

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SummaryIn the story, the impact of advertisement on the unconscious desires such as money, sex,adventure, and power is discussed. It is argued that the persuasive advertisement overrides theself-sufficiency of the consumers and in that it manipulates the advertisement with theirknowledge which is not good for the viewers. These type of advertisement causes desires in sucha manner that a necessary condition of autonomy due to which the decision is taken that has beenremoved. The four notions which are central to autonomous are discussed in the paper, namely,autonomous desire, rational desire and choice, control and free choice by following the strategyof Robert Arrington. The replies are made in favor of advertisement to the Arrington’s argument.The argument claimed by the Philip Nelson concludes that event the persuasive advertisementoverrides autonomy, but it is still in the interest of the consumers which are seriously mistaken.The arguments associated with the persuasive advertising in which some of them argue that themanipulation of consumers is evil. Other claims that the evil is unnecessary. Some argue thatmanipulation is beneficial for the consumers. The persuasion view seems peculiar. The authorconsiders all the four characteristics into account, namely, lack of knowledge on the part of thepersuader, no good reasons, manipulation, and overriding the autonomous of anyone (Crisp etal., 2016).
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