Marketing Strategies for Pret a Manager

SUMMATIVE
ASSESSMENT

Table of Content
• Introduction
• Company overview
• Company vision
• STP strategies
• Marketing mix
• Recommendation
• Conclusion

Marketing strategies refers to the long term activities of the business or organisation
which are essential to run the operational department with the view to achieve
marketing goals or tasks. Its a game plan which deals in reaching the customers
through its products and services by making effective promotional strategies and
objectives, by some of the marketing strategies is that segmentation, targeting and
positioning of the particular business by implementing the sources into it..
Introduction

Pret a manager is an international franchise of sandwiches which deals in other products
in their casual restaurant is that salads, sushi, soups, coffees and other snacks, This
franchise works on the principle of serving the best quality product in respect to its fresh
sandwiches and snacks. Having a headquarter in London, England,UK by serving almost
in 9 countries with having a effective global image in the food industries.
Company overview