Analyzing Amazon's Success in Australian Market

Summer
19
Assessed Learning Outcomes:
1. Produce elements of a cohesive and coherent researched essay
2. Read, compare and summarise a number of written academic
texts.

PORTFOLIO TASK 1
Organising your ideas: Noting down the main points
In the space below, create an outline for your essay by making notes about any information
you find from class or reading list sources and from the two sources you found. Use bullet
points and not full sentences. Include in-text citations where necessary. You should add to
this throughout the course. (150 – 200 words)
Essay Question:
Choose one or two successful companies related to your degree
programme. Discuss whether the companies have demonstrated their
stated core values in achieving their success, using evidence and
examples of their business practices.
Outline the key points from the mission statements and the
evidence you have found about these points:
Paragrap
h 1
Key issue 1: Effective marketization of the products for
gaining the maximum amount of customer (Stadler
2017)
- Famous worldwide and also acknowledged as a
dependable company in terms of the delivery of
the goods and services
- almost every commodity, from A to Z are
available in Amazon as the nomenclature and
the motto of the company is suggestive of
- Forcing other small retailers to keep up with the
price control mechanism of Amazon
- Offering attractive and manipulative prices for
attracting buyers
- Co-optation of the small scale retailers for a win
win situation to prevail
- Flashy and attractive advertisements to attract
customers
- Effective promotion of business
What sources
are you using?
Stadler, D.,
2017,
December.
AMAZON CASE
STUDY DRIVING
CUSTOMER
EQUITY. In
Nier
NATson Al
conference (p.
276).
Paragrap
h 2
Key issue 2: Large scale expansion of business
(Stadler 2017)
- the world wide web or the internet being chosen
as the accessible medium which is accessible to
the maximum amount of customers worldwide
- has functional bases in most nations of the world
- has entered in to the Australian market and
gained a lot of success in the year 2017
- entry in Australia possible because of the huge
logistical support base
- equipped with more economic power, and a
strong and very influential brand identity
- generated a price controlling effect in Australia
by means of reducing the levels of price
substantially
What sources
are you using?
Stadler, D.,
2017,
December.
AMAZON CASE
STUDY DRIVING
CUSTOMER
EQUITY. In
Nier
NATson Al
conference (p.
276).

PORTFOLIO TASK 3
Developing your arguments: Combining sources
Using the sources you brought to class, combine them to create the first body paragraph of
your essay. Use the guide below to help you with the structure of the main body paragraph.
Remember to follow the recommended structure and include in-text citations. (280 – 300
words)
Say why this is a key issue
(this is your topic sentence)
The issues of Effective marketization of the
products for gaining the maximum amount of
customer and Large scale expansion of business
are the key issues as they are the most basic goals
that the chosen company Amazon seeks to secure
for itself and then use the resources collected
through the application of those strategies to
implement those strategies more effectively for
more gains and more expansion (Stadler 2017).
What do the company say they do?
(this is based on their mission statement /
code of conduct / advertising / PR / their
business promise to the stakeholders / etc.)
The name of the company suggests that it is the
name of a huge rainforest but that is not the case
as the logo of the company is more important,
which shows an arrow connecting the letters A in
the beginning of the name and Z which is in the
middle of the name. The logo has thus been
designed in a way which suggests that everything
whose names begin with A to Z are available in
Amazon, which is true as Home Appliances,
Electronic Gadgets, Books, Clothings, Fresh Food,
Frozen Food, Accessories, Toys et cetera all are
available in Amazon (Chong
et al. 2016).
What evidence is there to prove or disprove that
the company does what they set out to do?
(this is based on your investigation into their
business practices and how they achieved
their success)