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Assignment on Marketing Plan of Sun Rice Ltd

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Added on  2020-04-29

Assignment on Marketing Plan of Sun Rice Ltd

   Added on 2020-04-29

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SUN RISE LTD1Sun Rice LtdStudent's Name:Semester:Academic Year Period:University Name:Date of Submission:
Assignment on Marketing Plan of Sun Rice Ltd_1
SUN RISE LTD2Companies often see the success of the sales department, and they somehow forget that sales without a successful marketing plan do not result in optimal success (McDonald, and Wilson, 2016). The basic design, planning and a proper implementation of product presentation to the customer usually occurs in successful sales. Several issues lead to the success of a marketing plan including human factors and social, economic factors such as having the right people. Theseissues include;Documenting the content plan.The documentation of strategies determines how content marketing can be used by the departments to succeed by playing a critical role hence increasing the return on investment. The content plan can include the mission plan, the target audience, content creation plan, editorial calendars and distribution plan.Publication based on audienceContent marketing is about gaining influence of online publication to reach the target market. Public relations and media coverage play a big role in reaching to the target audience and third-party endorsement of your products (Baker, 2014).Maintaining customer baseMicrosoft business website suggests that keeping an inactive or unhappy customer is more beneficial than gaining new customers. To make a marketing plan work, sunrise company can stay in touch with the their customers by frequently sending them emails of current and future purchases and have them do some marketing for the company and reward them after sending new customers to the company.
Assignment on Marketing Plan of Sun Rice Ltd_2

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