Business Plan and Analysis for Sunshine Theatre

This presentation provides a detailed business plan and analysis for Sunshine Theatre, including marketing mix, competitive analysis, key projected financials, and investment requirements. The marketing mix includes product/services, place, price, and promotion. The competitive analysis shows that Sunshine Theatre has no major competitors in nearly 50 miles of the city, making it the sole theatre providing movie and theatre services in the central city market area. The key projected financials include balance sheet, income statement, cash flow, and startup expenses. The investment requirement for the startup of Sunshine Theatres is $50,000, which will be contributed and invested by the two business owners of the startup, namely Sam Jonas and Steve Bryan.

Business Plan
Sunshine Theatre

Table of Content
 Introduction
 Business plan
 Marketing Mix
 Competitive Analysis
 Key Projected Financials
 Investment Requirements

Marketing Mix
 Product/Services- Movie Theatre Tickets,
Cinema Experience
 Place- The place decided for Sunshine Theatres is
the Central city market of Stirling, UK.
 Price- The price per ticket in Sunshine Theatres is
kept at 200 bucks.
 Promotion- here primary ways of promotion
have been decided by the owners of Sunshine
Theatres, hoardings, television advertisements,
and word of mouth.

Competitive Analysis
 The Sunshine Theatre has no major competitors in
nearly 50 miles of the city which makes it the sole
theatre providing movie and theatre services in the
central city market area. Hence the completion against
Sunshine Theatres can be measured to be least.
 The business doesn't even face the threat of any new
entrants in this market area in the next 3 to 5 years
due to the high investment amount which is required
in establishing a movie theatre which is beneficial for
the Sunshine Theatres.

Key Projected Financials
 Projected balance sheet.
 Projected income statement.
 Projected cash flow.
 Projected startup expenses.

Investment Requirements
The startup of Sunshine Theatres
requires an investment of 50000
which will be contributed and
invested by the two business owners
of the startup namely Sam Jonas
and Steve Bryan. Steve will invest
an amount of $20000 whereas will
invest an amount of $30000.