Key Elements of Social Media Policy for Sunshine100

This presentation discusses the key elements of an effective social media policy for Sunshine100. It covers the meaning and concept of social media, the importance of having a social media policy, the criteria to make an effective policy, and the consequences of having a breathing policy. The presentation also includes relevant references to support the discussion.

Key Elements of Social Media Policy of
Sunshine100

Meaning of social media
Social media is the computer embedded interactive
technologies to share the information and facilitates the
interconnections with individuals or groups (Tuten and Solomon
2017). For example, Twitter, Facebook, LinkedIn, Snapchat etc.

Concept of social media policy
Social media policy is a guideline and code of conduct of
corporations to instruct the employees regarding posting the content on
internet. It can be related to as a part of the job or private personals
(Schlager et al. 2011).

Importance of social media policy
 Staff remain honest and transparent towards the company
 To reduce the misconduct of employees at workplace with limited
use of personal social media
 More connectivity with customers
 Not only protect the business but also create a safe environment for
workforce (Tuten and Solomon 2017)

Criteria to make effective social media policy
Prepare ethical policy in favour of staff
Amend the policy as per the need
Must include the legal frameworks
Employees not allowed to share company information on social media
Include a rule to use official accounts such as Twitter, LinkedIn etc.
Restriction to post personal information on company’s account
(Razmerita, Kirchner and Nabeth 2014)

Consequences of the breathing policy
 Employees work accordingly guidelines and provide the optimum
outcomes
 Staff would be keen towards the work instead of wasting time on
personal social accounts
 Sustainable environment would take place at work (DiStaso,
McCorkindale and Wright 2011)

References
DiStaso, MW, McCorkindale, T and Wright, DK 2011, How public
relations executives perceive and measure the impact of social media
in their organizations. Public Relations Review, 37(3), pp.325-328.
Razmerita, L, Kirchner, K and Nabeth, T 2014 Social media in
organizations: leveraging personal and collective knowledge
processes. Journal of Organizational Computing and Electronic
Commerce, 24(1), pp.74-93.

Cont…
 Schlager, T, Bodderas, M, Maas, P and Luc Cachelin, J, 2011, The
influence of the employer brand on employee attitudes relevant for
service branding: an empirical investigation. Journal of Services
Marketing, 25(7), pp.497-508.
 Tuten, TL and Solomon, MR, 2017, Social media marketing. Sage.

Thank You