Super Selectos: Winning the War Against Multinational Retail Chains

Super Selectos:
-Winning the war against
multinational retail chains

1. Introduction
Elaborates to how the Super Selectos (local food retail
chain), succeeds in the competition with Walmart (World’s
No.1 food retailer).
discussion about positioning and competitive strategy in
retail industry
how an executed strategy allow a company to succeed
against resourceful rivals.
challenges that the big multinational corporation faces
while entering new emerging markets (Alvarado Herrera
2014)

2. Economic, Political and Social
situation
 Guatermala, El Salvador,
Panama and Honduras
experienced growth rates of
2.9%, 1.4%, 7.5% and 3.7%
respectively.
 El Salvador- 4th largest
economic city in Central
America (Marx, Stoker and Suri
2013)
 In 2010, GDP rates reached
USS3400 per person.

 Most countries faced increased
rate of inflation.
 Improvements in economic area
was backed by anti-crisis plan
 President Mauricio Funes increased
the salaries of public employees by
45% and that of others by 8%
(Brenes, Ciravegna and Montoya
2015)

Economic context

3. Retail Industry
experienced rapid change.
 Increase in commercial
establishments,
 Adoption of information technology
in the field of operation
management and logistics
 Walmart was in the forefront of
new innovations.
 Hypermarkets became popular
 International sales of the retail
industry were around 3.3 trillion