Superdry Pricing Strategy
This assignment is the first assessment for the Marketing Fundamentals module in the BA Business Management program.
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About This Document
This blog post discusses Superdry's pricing strategy, which targets 'Mr. Average' with attractive and affordable products. It explores the combination of price penetration and cost-plus pricing used by Superdry to maximize its global brand image. The post also highlights the benefits of this strategy in terms of increasing customer base and enhancing brand loyalty.