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Superdry Pricing Strategy

This assignment is the first assessment for the Marketing Fundamentals module in the BA Business Management program.

5 Pages1062 Words79 Views
   

Added on  2023-01-12

About This Document

This blog post discusses Superdry's pricing strategy, which targets 'Mr. Average' with attractive and affordable products. It explores the combination of price penetration and cost-plus pricing used by Superdry to maximize its global brand image. The post also highlights the benefits of this strategy in terms of increasing customer base and enhancing brand loyalty.

Superdry Pricing Strategy

This assignment is the first assessment for the Marketing Fundamentals module in the BA Business Management program.

   Added on 2023-01-12

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Superdry -PRICING Blog
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Superdry Pricing Strategy_1
TABLE OF CONTENTS
Task 1A......................................................................................................................................3
Task 1B......................................................................................................................................3
REFERENCES...........................................................................................................................5
Superdry Pricing Strategy_2

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