Marketing Fundamentals Analysis and Evaluation

Marketing
Fundamentals
Analysis and
Evaluation

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1A.........................................................................................................................................1
1) Processes and stages of marketing including the role of the marketing mix.....................1
2) The role of marketing in creating value for customers......................................................5
3) Stakeholder engagement and their impact on the marketing activities of an organisation 5
TASK 1B.........................................................................................................................................7
Reflection on communication tool.........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is a crucial and vital part of any organisation that is helpful in setting a
connection and bonding with customers through use of various communication tool and
promotional techniques (Chaffey and Ellis-Chadwick, 2019). Thus, marketing plays a vital role
in enhancing productivity and sales revenue of an organisation. This assignment is based on
Superdry plc which is a well known clothing company of UK having its headquarter in
Gloucestershire, UK. This assignment consist of an easy writing that is based on critical analysis
and evaluation of process and stage of marketing along with the role of marketing Mix. Further,
this essay also consist of role of marketing in cresting value for customers along with
Stakeholder engagement and their impact on marketing activities of an organisation.
TASK 1A
1) Processes and stages of marketing including the role of the marketing mix
Marketing is basically defined as a set of activities that include process of communicating,
delivering, producing products as per customers needs and exchanging products and services that
have value and ensure utility for its customers, clients, partners and whole society at large (de
Vries and Moscato, 2019). Thus, it can be evaluated that marketing is crucial aspect of all
organisation that consists of promotion of products and services through setting effective
communication and connection with customers to enhance selling and productivity of an
organisation. Further, it has been evaluated that the marketing process consists of various stages
an overview which is provided below with the help of following diagram:
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Figure 1: Marketing Process, 2020.
Source: Marketing Process, 2020.
It could be evaluated from above diagram that setting mission of organisation is the first
set of marketing process. In context of Superdry company the mission of this organisation is,
“To enhance awareness of its brand amongst the potential customers through better use of more
better and effective advertising and marketing strategy through use of digital and online media in
order to enhance its expansion all over the world (Mishyna, Mishyn and Parkhomenko, 2019).
On the other hand, the objective of Superdry consist of maximizing its stakeholder’s value and
becoming the global leader of urban style clothing. The next stage of marketing process consists
of situational analysis that consists of use of many models and techniques to evaluate various
internal and external factors. In context of Superdry company to have effective external analysis
use of PESTEL analysis is made that provide effective analysis and evaluation of all external
factors that consist of political, economical, social, technological, environmental and legal
factors.
The political environment of UK is quite stable that offers much opportunity for
Superdry to expand and have stable business policies. Further, the economical environment of
UK is fast growing and developing that ensures stable growth rate and expansion opportunity for
Superdry. But the current Brexit issues has lead to some issues and barriers for growth of
Superdry (Deepak and Jeyakumar, 2019). Beside this, the social environment of UK is filled
with customers who likes and admire western clothes thus offer a high potential and success for
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