Supplement Biscuits: Dealing with Backlash and Promoting on Social Media

( A N E W I D E A : S U P P L E M E N T B I S C U I T S )
THINK BIG

Background of the presentation
 The presentation is for addressing to the recent backlash from
customers of Arnott's Biscuits Limited, so that, the creative
idea of supplement biscuits are not soiled by
 This covers the importance of social media in promoting the
concern behind the change which is the supplement biscuits
 It is also for generating a buzz for products, so that, investors
feel like investing in the business

How to deal
with a
backlash?
The image shows
that social media is a
good way to respond
to the backlash.
(Inversini &
Masiero, 2014)

Describing the issue again
A sudden change in the packaging, flavor and
all of Arnott's Biscuits had attracted backlash
from customers
Customers also commented on the social
media sites
They are uncertain with the change