Supply Chain Management for Fresh Rose Flower Delivery

This report discusses the supply chain process of delivering fresh rose flowers from China to Singapore by air cargo, analyzing the roles and responsibilities of shippers, freight forwarders, customs, ground handlers, carriers, and consignees.

Supply chain
System04116
7/2/2019

Supply chain 1
Executive summary
Supply chain management tries to develop an effective vertically integrated channel that
is composed of various owners and provides the seamless delivery of goods and services.
Development of such unified process places a specifically heavy load on producer, supplier that
should coordinate upstream and downstream partners of supply. The aim of this report is to
recognize the process of delivering the fresh rose flowers from origin to destination that is from
china to Singapore from air cargo. Along with this the requirements needs to be identify at every
step of delivering process for safely make delivery of perishable rose flowers from one country
to another country.
The different roles and responsibilities of the people and company are presents in this
process such as delivery process starts from shipper who is the consignor or supplier of rose
flower to origin freight forwarders who arrange shipments for people and the company to get
product from the producer then they send it to the export customs who made various formalities
regarding exporting the perishable flower and there is origin of ground handling agreement
where the contract is made for handling services to ensure safe and efficient operations. Next it is
processed to carrier who is owner enter into an agreement of shipment from air cargo with the
shipper. When product reaches to the airport it is the responsibility of the destination ground
handling for unload the baggage and after that import customs have duty to make prepare and
submit documents as exports are made that required various legal documents which are monitor
by the import customs to facilitate the import to Singapore. The destination freight forwarder
plays an intermediary role between shipper and the transportation services. Lastly the product, a
fresh rose flower is delivered to consignee who is holder of the consignment for the purpose of
filing customs statement and for disbursing duties and taxes.
The various requirements are made by each intermediary for safely deliver the rose
flowers and in this reports all these are discussed further where applicable for effective and
efficient delivery from origin to destination.

Supply chain 2
Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Analyze of roles and responsibilities of shipper, air carrier, origin/destination ground handler and
origin /destination freight forwarder................................................................................................3
Process of cargo from origin to destination in detailing different handling requirements..............3
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Supply chain 3
Introduction
This report discusses about the supply chain of perishable item. Supply chain is the
sequence of process which involved in production and distribution of a commodity (Wensveen,
2018). In this report, Rose flower is chosen as a perishable commodity for delivering the cargo
from origin that is plucking of rose flower to destination that Is reach to customers. The Rose
flowers are perishable in nature which needed to be deliver from china to Singapore by air. The
process is followed to deliver flowers from one country to another country that is flower is
plucked by a person and processing in such a manner that it will be available at another country
freshly. The roles and responsibilities of shipper, air carrier, origin or destination ground handler
and origin or destination freight forwarder is to be analyzed. Along with the delivery process
different handling requirements in details is to be described in this report.
Analyze of roles and responsibilities of shipper, air carrier, origin/destination ground
handler and origin /destination freight forwarder
Chart of shipping from origin to destination :
In detail,
1. Shippers: he is the supplier of the rose flower from china to customers or market of
Singapore and also known as consignor and responsible for loss of goods during the
shipping (Peter, Et al, 2018).

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2. Origin freight forwarders: they are non-vessel operating common carrier that arranges
shipments for individuals or companies to receive product from producer to a market,
final point of distribution (Park, Et al, 2009).
3. Export customs: it is processes and formalities that should be followed in order to export
the flowers which are perishable in nature from china including but not limited to taking
license or other legal authorization and carry out all the formalities of customs required
for the export of perishable rose flowers (Sales, 2016).
4. Origin Ground handling agreement: it provides a standard starting point for contracting
handling services to ensure safe and efficient operations. It provides outsourcing services
accurately; clear service descriptions to avoid misinterpretations grey areas, minimizing
the risk of conflicts between the consignor and consignee and avoiding cost differences
for services (O’Connor, Et al, 2018).
5. Carrier: carrier as the owner who enters into an agreement of carriage with a shipper. It is
company which undertakes the professional conveyance of carrying flowers.
6. Destination Ground handling agreement: it provides contracting handling services to
unload baggage and freight after landing flights to destination (Price, 2018).
7. Import customs: it involves the preparations and submission of the documentations
essential to facilitates import into the Singapore, representing customer during customs
examination, assessment, payment of duty and co taking delivery of cargo from customs
along with documents (Nobert & Roy, 2008).
8. Destination freight forwarders: it plays a role of intermediary between the shipper and
transportation services such as expedited shipping by air freight. They check
environmental records of freight carrier to inform the decisions of shipping (Feng, Et al,
2015).
9. Consignees: they are the persons to whom the ship or carrier is supposed to deliver the
products by air cargo. They are considered to be owner of the consignment for the
purpose of filing the customs declaration and for paying duties and taxes (Morrell &
Klein, 2018).

Supply chain 5
Roles and responsibility
Shipper: The shipper is the Briture Company limited Anhui, china who is the supplier or
consigner of Rose flowers shipped to Mr. Louis jones in Singapore who is consignee to whom
the rose flowers need to be shipped. The roles and responsibility which arises from general law
shipper for delivering the cargo from origin is safe packing of rose flower, making of and
labelling of rose flower, classification of rose whether it is perishable or non-perishable
according to the provided criteria, determine appropriate postage after safely packing the
flowers, storage and segregation of rose flower in such a way that it will not dry during shipping
by air cargo (Mangan, Et al, 2016). They use container for storing the flower for longer period
till flight lands to the Singapore and flower reaches to the person to whom it is needed to be
shipped from china. There is express contract or customer which is the responsibility of the
shipper to do. Shipper is responsible for stuffing and sealing the containers for fresh rose flowers
from china to Singapore. Their responsibility is to maintain or keep the record of fresh rose
flowers shipped and received to a customer. They ensures that this order have been filled
correctly (Christopher, 2016).
Origin freight forwarders: they are non-vessel operating carrier which organizes the shipments
for people or companies to receive product or goods from the producer to the market and final
distribution point. The role of the freight forwarder is to give recommendation to the exporter,
perform freight shipping operation, documentation in international freight shipping, keep the
shipper notified and send documents for collection (Kim & Günther, 2009). They are responsible
for giving advice to the exporter in choosing the most affordable means of freight shipping. They
mark and pack the fresh flower in the cooled container so that flower remains fresh until deliver
to the final customer in Singapore. They check import certificate when required and provide
explanation of port functionality. They understand and organize the letter of credit for the
perishable flower, provide complete estimate of export and lastly they make clear to carrier what
tasks they have to perform (Halpern, Et al, 2018).
Export customs: the roles and responsibility of export custom is to handle the export
documentations and ensures that all the export is documented appropriately. As an export

Supply chain 6
specialist, they provide appropriate export documentation required by Singapore, the country of
destination (Shahparvari & Bodaghi, 2018). They facilitating communication with the forwarder
associated with the process of shipment to ease the transporting of fresh flower. They are
responsible for identifying and transfer shipping cost with the freight forwarders on the basis of
weight and volume of consignment (Dresner, 2016).
Origin ground handling agreement: services for the single ground handling includes the arrival
and subsequent departure at agreed timings of the aircraft, the handling company at an airport
provides the fresh flower handling service, prepare for delivery onto flight from china to
Singapore then establish the number or weight of rose flower, offload the rose flower and
prioritize the rose delivery to claim area for making delivery, provide and arrange for transfer of
rose flower, storage of fresh flower in cool container prior to dispatch and after that transport of
fresh flower to the sorting area of the receiving carrier (Alonso Tabares, 2017).
Carrier: the roles and responsibility of carrier is to take over the fresh rose flower container box,
preserve the flower during the voyage and then carry the flower to its destination from air cargo
and deliver flower to the holder of the bill of lading in Singapore (Mangan, Et al, 2016). Thus,
carrier shall carefully and properly receive the flower from the ground handler load to the air
cargo and handle in cool container so that it will not crushed before delivery, stow the flower and
carry in such a manner that flower remain fresh as of the point of origin, keep in temperature
suitable for flower and care for it until it reaches to the destination or point of distribution, after
reaching the airport it is the also the responsibility of the carrier to unload the container of flower
and deliver that container to the final customer in Singapore. They should also carry the fresh
flower container to the delivery place within the definite time and deliver to the consignee in the
condition in that they were handed over by shipper to them (Hodgkinson & Johnston, 2016).
Destination ground handling agreement: it includes the documents used for ground handling
shall be the documents of handling company where applicable provided these documents comply
with standardized formats which may apply under IATA or other governing rules, regulations
and procedures. When the cargo has been unloaded the carrier must present a bill of lading
which was given by shipper while loading the flower from cargo. This bill of lading must be
present to his agent for sign within a reasonable time (Meindl, 2016).

Supply chain 7
Import customs: : it involves the preparations and submission of documentations required to
facilitates import of fresh rose flower into the Singapore that representing customer during
customs examination, assessment, payment of duty and co taking delivery of cargo from customs
along with documents (Wang, 2017). They play the role of import manager in managing the
imports and documents related to the imports. Their responsibility is to prepare the documents
for safely deliver the perishable goods such as rose flower from china to the Singapore and
submit required documents of the cargo (Abeyratne, 2018).
Destination freight forwarders: they organize the shipment for individual or companies to receive
the fresh flower from the producer to a point of distribution or customer. A forwarder does not
move the flower but acts as professional in supply chain management as they make agreement
with carriers to move the fresh flower container through air cargo. Destination freight forwarders
have additional expertise in preparing and processing the customs and other documentation and
performing activities pertaining to shipment from china to Singapore (Abeyratne, 2008).
Consignee: the main responsibilities of consignee is to inspect the shipment for signs of damage
of flower immediately on arrival and compare the shipping listed on the receipt of delivery. They
need to be sure to note any damage or shortage and sign the delivery receipt (Szyliowicz, 2018).
They must provide the bill of lading that is issued by the carrier to get the fresh flower container.
Their responsibility is to pay freight and other possible expenses paid by carrier as it was
provided for in the agreement. Lastly they also have responsibility of making the claims for any
damage cargo in under a year according to the common law (Liu & Oum, 2018).
Process of cargo from origin to destination in detailing different handling requirements
Handling requirements at each stage:
Shipper: they required bill of lading when the flower is loaded on container box from air cargo to
confirm the proof of shipment. Further the shipper send this bill of lading and other shipping
documents to origin freight forwarders.
Origin freight forwarders: they require confirmation from the shipper that in what means they
want to deliver their item that is Rose flower container box for preparations of shipping and
export documents, warehousing, negotiating freight charges, freight consolidation.

Supply chain 8
Export custom: they required commercial invoice and certificate of origin issued by freight
forwarders and along with this they also required export packing list, perishable items certificate
and shippers letter of instruction regarding the safe delivery of flower from origin n to
destination that is china to Singapore.
Origin ground handling agreement: for making delivery from air cargo, the IATA standard
ground handling agreement is required which includes the various services of aircraft for
customers. They also require the special handling equipment such as cold temperature container
for flower.
Carrier: they require the bill of lading which is most important document and along with this
they require certificate of quality that provides them the product specification and the quality in
respect of its physical characteristics. After getting countersigned by the custom authorities and
attesting to the country in that the fresh flower was produced. They also require time sheet which
records all the timing details of the movements of aircraft and operations from the entry of
aircraft to its final departure from the airport.
Destination ground handling agreement: they required the equipment for safely unloading or
holding the cargo such as moderate temperature container box at airport so that the flower
remain same as it was when loaded from the air cargo.
Import customs: they require bill of entry, import license, purchase order along with bill of
lading and commercial invoice.
Destination freight forwarders: they require correct filling of export documentation and all
arrangements with carriers, packing, crafting and storage needs so that they can unload the items
and put those cargo in suitable place safely like warehouses.
Consignee: he require the receipt of shipment after receiving the delivery from origin to
destination that china to Singapore and a bill of lading for signing when he receive the fresh
flower in his hands safely.
Process available while transporting the fresh flower through air cargo
Type of cargo – Air

Supply chain 9
Stakeholder Picking Documentation Transport Storage
Shipper 
Freight
forwarders
 
Ground handlers 
Airline 
Consignee  

Supply chain 10
Conclusion
From the above study it is concluded that supply involves the joint collaborations
between the outsourcing partners, suppliers and the final customers. It comprises the
transformation of products from the final point of distribution. In this report, the supply chain is
related to the delivery of perishable rose flower from china to Singapore. This delivery process
starts from the shipper and ends on the consignee. In between this process various roles and
responsibilities are found on for different hands. Thus process executes effectively and safely
makes delivery of the fresh flower to the final customer in Singapore. In the process of shipment
from air cargo, different people and companies have various handling requirements who are
involved in whole process of cargo from origin to destination. An effective supply chain
generates the value for customers and improves the collaborations with consignors, carriers and
consignees. The proper delivery of fresh flower through air cargo also an effective decision as
flowers remains the fresh until reaches to the destination and this result in effective supply chain
from china to Singapore.

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