Maximizing Sales through Technology in Supply Chain Management and Logistics - The Iconic

SUPPLY CHAIN AND
LOGISTIC MANAGEMENT

Contents
RESEARCH QUESTION................................................................................................................3
EXECUTIVE SUMMARY.............................................................................................................4
INTRODUCTION...........................................................................................................................5
INTRODUCTION...........................................................................................................................5
Industry Background..............................................................................................................5
Organisational background.....................................................................................................5
Operations and Performance............................................................................................................5
Stages of supply chain management.......................................................................................5
Benchmarking matrix.............................................................................................................7
Integration consideration.................................................................................................................8
Value Generation...........................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCE.................................................................................................................................12

RESEARCH QUESTION
The iconic is the leading brand in the retail sector in Australia. It has initiated its business
operation from the year 2011 and with its effective supply chain management and logistics, the
company has successfully expanded its market to the global world as well. At present, the
company has total of 1000 brands which provides different types of style, design and fashion to
the people. Furthermore, the company has strong technological department who are bringing new
and innovative technologies for the products and services. The following is the research question
which is to be considered for this report:
How the Iconic is maximising its sales by introducing technology in supply chain management
and logistics?

EXECUTIVE SUMMARY
This report is based on supply chain management and logistics where the focus will be given
on identifying the manner through which The Iconic can maximise its sales with the help of
technology that will improve the supply chain management and logistics. For this purpose, the
different phases or stages will be identified and elaborated in detail. Apart from this, the
benchmarking matrix will be studied. Furthermore, the value generation and integration
consideration will be taken into account. In the supply chain management and logistics, the
company has faced the problem of effective delivery of its products and services and this gap has
been fulfilled with the use of advancement in technologies.