Supply Chain and Operations Management Assignment
Added on 2020-12-23
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Supply Chain and OperationsManagement
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Operations strategy that will integrate with the resource requirements and marketingfunctions for Caterpillar..............................................................................................................12. Managerial skills and competencies required for management of supply chain andoperations in a rapidly changing commercial and technological environment for the company......................................................................................................................................................33. Operations function and report on the optimum layout for specific types of process workflows and process technologies. .................................................................................................44. Methodologies that will assist with the management of change within operationsmanagement in order to improve quality and lean management of operations and also improvethe overall competitiveness of the business,...............................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................1
INTRODUCTIONSupply Chain Management (SCM) is the flow of goods and their management whichincludes storage of raw materials, inventory process and finished materials movement fromsource to a destination for final consumption. It is an interlinked complex network and is muchmore than just managing consignment (Hugos, 2018). Operations and Supply chain Management(OSM) market remains broad due to the technological developments, competitors worldwide andhave to modify efficiency by reducing costs. In this project the supply chain and operationsmanagement of Caterpillar by applying several methodologies will be discussed that assistmanagement of change within organization as globalization has destabilized its market shares. MAIN BODY1. Operations strategy that will integrate with the resource requirements and marketing functionsfor Caterpillar.Caterpillar's operational strategy focuses on answers to help customer in building a betterenvironment and allows to deliver profitable growth for the shareholders (Rajkanth, Srinivasanand Gopalakrishnan, 2017). With the beliefs as a foundation firm it leverages an informationcompulsive approach which is the the operating and executing model. It usher the decisionmaking process of an organization and assists in continuous profitable growth. Commitment tounderstand the need of customers, with partners, delivers industry related goods and serviceswhich are all centred on three areas:Developing core competence of operational excellence- Safe, attribute, lean andcompeting price discipline to gain advantage.Expansion of offerings to make customer successful through unified andspecialized solutions.Increasing dependency on services with concentration on digitally enabledsolutions and after-market to add loyalty of customer then further to strengthenfirm's relationships with clients.The reduced rates of raw materials can increase margin of profits in end product. If theyare bought at lower prices it is obvious that profit will be more and this will increase advantageover rivals (Cooper, 2017). This view believes in the concept of sore competencies and relies on1
fact that competitive advantage can be achieved by quality and nature of power and abilitieswithin organization, in a way they are deployed in the activities and processes of firm.Restrictions or capacity of the operations resources determine its strategic positioning andexecution of goal. The resources of Caterpillar presents its capability and market needsnecessitates operational rearrangement and a change in its carrying out of actions. For effectivestrategy of operation Caterpillar must function keeping in market views and need also align itsresources for delivering on identified competitive factors.Field of operations has become a dominating force in planning and managing productioncapacity. Operations function of Caterpillar focuses on supply chain and assembly in order tofulfil needs of the customer. Their strategy is to deliver required ongoing manufacture outputneeds to integrate with the marketing goal of satisfying the product demands of customer.Further illustration of this requires the operations team to assure that required amount and choiceof their output is meeting with the cost, resources and time allotted. This will help the marketingsquad to promote desired product output to satisfy customers and attain increased profit forcompany (Sorbi and et.al., 2017). Operations team also needs to manage the inventory levels,execute cost savings plans, minimize loss and optimum utilization of resources. Marketing is responsible for the translation of functional visions into plans that assessconsumer needs and find ways to satisfy them. In caterpillar the designing department comesunder the control of selling management on the principle that marketing determines direction of aproduct and design finds ways of specifying that philosophy. The market requirementsperspective of operations strategy is based on economic concept that places demand at centre ofall economic activities. Marketing strategies of caterpillar includes the customer value, delivery,and process. It helps in brand developing and the firm will have a roadmap to reach itscustomers. These needs are complex of demands which will trigger production process and thusdetermine not only the input into manufacturing but also in operational management (Genoveseand et.al., 2017). If the company is not aware about its customer needs then operations will focuson attaining false performance objectives but if market requirements are known then properemphasis can be given to appropriate carrying out of objective. 2
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