Supply Chain Management assignment : Zara

Added on - 24 Apr 2021

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Running head: Supply chain managementSupply chain management
Supply chain managementAbstractZara is well reputed manufacturing company in the world which was founded in 1975.Zara is considered one of the biggest brands of Inditex. The company makes unique strategiesafter considering the various elements of market. The firm has approx 2000 stores in themarketplace. Cost leadership strategies are being used by Zara to reduce the prices of productsand maintain efficiency. The company monitors the external factors to eliminate risks and toincrease revenue in the international market. Apart from this, the organization is satisfying theneeds and requirements of consumers by rendering attractive and stylish products to them.Additionally, Zara wants to sell the dresses in different style, and designs by producinginnovative products. SWOT analysis is done by the firm to analyze the opportunities and threatsof the market. On the other, the paper explains issues and challenges of the market which mayinfluence the goodwill of Zara adversely. Additionally, it describes that how the organizationovercome on the issues and challenges of market. Furthermore, here is the discussion about thesupply chain management of Zara which helps to make good financial position in the market.Further detail of the task has been stated below.2
Supply chain managementTable of ContentsAbstract.......................................................................................................................................................2Introduction.................................................................................................................................................4Transport in Zara supply chain....................................................................................................................5Various issues in Zara.................................................................................................................................8Solutions to handle these issues.................................................................................................................10Conclusion.................................................................................................................................................11References.................................................................................................................................................123
Supply chain managementIntroductionThe paper provides a brief overview about the supply chain management of Zara. Zara isa well known and reputed company which provides fashionable and attractive products to thecustomers across the world. The firm uses strong business model to becoming successful in themarket. The organization uses innovative and updated website where the basic and importantinformation is given related to the company. It explains how various issues destroy theorganization’s image in the market. In today’s modern world, various issues such as waste oftime, political, social and gas on deliver route issues are faced by the firm.Zara is a Spanish fast fashion retail company which provides several products to thecustomers in the world. The organization was incorporated by Amancio Ortega and Rosalia Merain 1975 having it’s headquarter is situated in Spain (Inditex, 2018). It is the main and uniquebrand of the Inditex group and Zara is the biggest retailer of apparel. Zara brands includeMassimo Dutti, Oysho, Zara home, Bershka, and Uterque. Along with this, Zara is bringingresponsible, unique and attractive fashion in the market and it improves the quality of customerservice in order to attract and retain the large number of customers (Inditex, 2018). The firm hasnine stores in Spain’s largest cities. In addition, Zara is achieving growth and success throughdiversification with vertical integration model. It is one of the successful brands in the world.The products of Zara include men and women’s clothing, accessories, children’s clothing andshoes. Furthermore, Zara uses effective and efficient supply chain management to satisfy theneeds and requirements of the clients. The mission of the firm is to satisfy the desires, needs andpreferences of the customers in the international market. Moreover, the organization promises toprovide new design products at affordable prices (Martinroll, 2018). Also, Zara uses effectiveand unique promotional and advertisement strategies to increase the number of customers in therivalry market. There are various competitors exist in the market such as Chanel, Burberry, HugoBoss, Versace and Christian Dior which may influence the image of Zara in the world. Peoplewho have high purchasing power buy the products of the company. The firm is well known forits dynamic brand. In addition, the organization uses SWOT analysis, porter fiver forces model4
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