Supply Chain Management assignment : Zara
16 Pages5119 Words116 Views
Added on 2021-04-24
Supply Chain Management assignment : Zara
Added on 2021-04-24
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Running head: Supply chain management Supply chain management
Supply chain management Abstract Zara is well reputed manufacturing company in the world which was founded in 1975.Zara is considered one of the biggest brands of Inditex. The company makes unique strategiesafter considering the various elements of market. The firm has approx 2000 stores in themarketplace. Cost leadership strategies are being used by Zara to reduce the prices of productsand maintain efficiency. The company monitors the external factors to eliminate risks and toincrease revenue in the international market. Apart from this, the organization is satisfying theneeds and requirements of consumers by rendering attractive and stylish products to them.Additionally, Zara wants to sell the dresses in different style, and designs by producinginnovative products. SWOT analysis is done by the firm to analyze the opportunities and threatsof the market. On the other, the paper explains issues and challenges of the market which mayinfluence the goodwill of Zara adversely. Additionally, it describes that how the organizationovercome on the issues and challenges of market. Furthermore, here is the discussion about thesupply chain management of Zara which helps to make good financial position in the market.Further detail of the task has been stated below. 2
Supply chain management Table of ContentsAbstract.......................................................................................................................................................2Introduction.................................................................................................................................................4Transport in Zara supply chain....................................................................................................................5Various issues in Zara.................................................................................................................................8Solutions to handle these issues.................................................................................................................10Conclusion.................................................................................................................................................11References.................................................................................................................................................123
Supply chain management Introduction The paper provides a brief overview about the supply chain management of Zara. Zara is a well known and reputed company which provides fashionable and attractive products to the customers across the world. The firm uses strong business model to becoming successful in the market. The organization uses innovative and updated website where the basic and important information is given related to the company. It explains how various issues destroy the organization’s image in the market. In today’s modern world, various issues such as waste of time, political, social and gas on deliver route issues are faced by the firm. Zara is a Spanish fast fashion retail company which provides several products to the customers in the world. The organization was incorporated by Amancio Ortega and Rosalia Merain 1975 having it’s headquarter is situated in Spain (Inditex, 2018). It is the main and unique brand of the Inditex group and Zara is the biggest retailer of apparel. Zara brands include Massimo Dutti, Oysho, Zara home, Bershka, and Uterque. Along with this, Zara is bringing responsible, unique and attractive fashion in the market and it improves the quality of customer service in order to attract and retain the large number of customers (Inditex, 2018). The firm has nine stores in Spain’s largest cities. In addition, Zara is achieving growth and success through diversification with vertical integration model. It is one of the successful brands in the world. The products of Zara include men and women’s clothing, accessories, children’s clothing and shoes. Furthermore, Zara uses effective and efficient supply chain management to satisfy the needs and requirements of the clients. The mission of the firm is to satisfy the desires, needs and preferences of the customers in the international market. Moreover, the organization promises to provide new design products at affordable prices (Martinroll, 2018). Also, Zara uses effective and unique promotional and advertisement strategies to increase the number of customers in the rivalry market. There are various competitors exist in the market such as Chanel, Burberry, HugoBoss, Versace and Christian Dior which may influence the image of Zara in the world. People who have high purchasing power buy the products of the company. The firm is well known for its dynamic brand. In addition, the organization uses SWOT analysis, porter fiver forces model 4
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