Supply Chain Management in Kelloggs

Supply Chain
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Demonstrate how key supply chain concepts, principles and processes are applied throughout
the stages of resourcing, product design and development, logistics and distribution. .............3
Evaluate the importance of effective SCM from the perspective of customers, suppliers,
distributors and retailers..............................................................................................................5
Evaluate the cross functional and integrated approach of SCM with other areas of an
organisation.................................................................................................................................7
Evaluate a supply chain strategy within an organisation and present proposals for
improvement...............................................................................................................................9
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................13
Books and Journal ....................................................................................................................13

INTRODUCTION
Supply chain management can be characterised as the movement and flow of goods and
services through various stages so as to fulfil the demands and requirements of customers and
provide them with maximum satisfaction. It involves a network of individuals that are
responsible for supplying the raw material to the business organisation as well as providing the
end products to the customers. Kelloggs is a multinational organisation involved in the
manufacturing of cereals having operational branches in multiple countries. The former
organisation caters a wide range of cereal products to the consumers in order to satisfy their
breakfast cravings (Arunachalam Kumar and Kawalek, 2018). The report highlights upon the
supply chain practices and operations of Kelloggs organisation. It provides a detailed analysis
about the key process and principles of supply chain management. It also encompasses the
benefits pertaining to the effective supply chain management in the respective organisation. The
cross functional as well as the integrated approach of supply chain management in Kelloggs is
also discussed under the projected report. The report also incorporates the formation of supply
chain strategies as well as includes the recommendations that can help the company to enhance
their current line of operations.
TASK
Demonstrate how key supply chain concepts, principles and processes are applied throughout the
stages of resourcing, product design and development, logistics and distribution.
Supply Chain Management Concept
Supply chain management is a group oriented management function wherein the
individuals and workers involved in the regulation of the supply chain needs to work together in
a systematic mechanism in order to effectively carry out the supply chain management of the
business enterprise. It is a multinational organisation operating at a global level. In order to cater
goods and services to the customers, it is extremely important for the business organisation to
focus on and concentrate on the smooth and efficient operations of the supply chain.
The workers providing their services in the supply chain management needs to be aware of their
respective roles and duties in the supply chain process so as to eliminate the chances of
overlapping the functions and to execute the supply chain management process appropriately.

The supply chain management process of the Kellogg is mentioned below :-
Planning
The first and the most essential part in the supply chain management process is to plan
out short terms as well as long term innovating strategies. Kellogg designs and develops its
supply chain network system in this particular stage (Barata, Da Cunha and Stal, 2018).
Customer demand and requirements are predicted in this stage so as to facilitate the operations in
accordance with the same. Kellogg's supply chain managers and leaders formulated various
action plans and strategies that can help the company to accomplish the process accurately.
Procurement
The respective process concentrates on the acquisition of the essential raw materials and
elements required for the regulation of the operations pertaining to supply chain management.
Kellogg also focuses on purchasing and procuring the best quality raw mater8ials and
components so as to utilise the same in the production process of the business organisation.
Production
It is process which facilitates Kellogg in the transition of the raw material into a finished goods
through a series of production functions and activities. The supply chain personnel provides the
adequate support and assistance in maintaining the availability of the essential material require
for the facilitation of the respective production process.
Distribution
The respective process ensures the systemic flow of goods and offering produced by the
business organisation across the supply chain. Kellogg involves the transportation firms and
other logistical firms in order to make sure that the movement of the offering produced by the
organisation is in accordance with the predetermined flow and meets the safety and security
standards.
Customer interface
It includes all the efforts made by the business organisation so as to analyse the demands
of the customers and to promote customer interaction within the respective firm. Kellogg also
focuses on satisfying the desires and wants of the customer by facilitating them with best variety
of products.
Principles of Supply Chain Management