Mapping the Beef Product Supply Chain

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Added on 2020-04-07

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FOOD MARKETING Producer 3 FOOD MARKETING FOOD MARKETING Executive summary The main aim of this report is to address and defines the supply chain activities within the Australian meat industry related to Beef product. Executive summary 2 Introduction 4 Introduction to the product 4 Description of the supply chain – mapping the existing supply chain 4 Stakeholders of JBS Australia 6 Evaluation of the supply chain 6 Recommendations 7 Conclusion 8 References 9 Appendix 11 Introduction This report presents the description of the beef product which is provided by JBS Company in Australia.

Mapping the Beef Product Supply Chain

Added on 2020-04-07

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Running head: FOOD MARKETINGFOOD MARKETING

FOOD MARKETING 2Executive summaryThe main aim of this report is to address and defines the supply chain activities within the Australian meat industry related to Beef product. This report outlines the introduction of products and mapping the supply chain of beef product. It also generates a base for the evolution of supply chain such as uses SWOT analysis to identify the opportunity and threats. It also recommends the ways to improve the supply chain in Australian mean industry with particular Beef product. In the last, conclusion is made which summarizes the whole chapters. Main findings of this report demonstrated that supply chain of this product is well managed with respect to flow of material, financial resources and information. Further, it is analyzed that company needs to maintain the relationship with their suppliers to negotiate with them and to improve the supply chain performance.

FOOD MARKETING 3Table of ContentsExecutive summary.....................................................................................................................................2Introduction.................................................................................................................................................4Introduction to the product..........................................................................................................................4Description of the supply chain – mapping the existing supply chain.........................................................4Stakeholders of JBS Australia.....................................................................................................................6Evaluation of the supply chain....................................................................................................................6Recommendations.......................................................................................................................................7Conclusion...................................................................................................................................................8References...................................................................................................................................................9Appendix...................................................................................................................................................11

FOOD MARKETING 4Introduction This report presents the description of the beef product which is provided by JBS Company in Australia. It also defines the supply chain of Beef Brand of the company. Further, it evaluates thesupply chain by using SWOT analysis. In the last, it recommended the strategy to improve the supply chain of the company. Introduction to the product JBS Australia is leading beef and lamb processor in the nation. It is a largest multi-species producer, exporter, and marketer in Australia. It delivers a wide range of brand to different retail,wholesale, and foodservice industry. These beef products are Riverina Angus, King Island Beef, Thousand Guineas, Acres Organic, Beef City Black, Aberdeen Black, Great Southern, Royal, and Grassfed Beef. It has daily processing ability of approximately 8,000 cattle and 21,000 small stocks (JBS, 2017). Description of the supply chain – mapping the existing supply chain Diagram 1: Supply chain of Beef productionCow/Calf operatorFurther ProcessingEnd usersDistributorsBackgrounder Grass FedFeedlots Grain FeedFeed optionsHarvest PackingBeef Supply chain

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