Supply Chain Management at Dell

Running Head: SUPPLY CHAIN MANAGEMENT AT DELL
0
SUPPLY CHAIN
MANAGEMENT AT
DELL
System04121
1/27/2020

SUPPLY CHAIN MANAGEMENT AT DELL
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Contents
Overview of the business/company selected..............................................................................3
Supply chain and management of from the main foundation to the consumer..........................4
Direct sales model..................................................................................................................4
Built- To – Order....................................................................................................................4
Supply chain integration........................................................................................................5
Logistics at Dell:....................................................................................................................6
Link among the company and the LB5230 theories..................................................................6
The strategic tangible assets of the company.........................................................................7
Sustainability throughout the value chain at Dell......................................................................7
Primary Activities......................................................................................................................7
Inbound logistics....................................................................................................................7
Outbound Logistics................................................................................................................8
Operations:.............................................................................................................................8
Sales and Marketing:..............................................................................................................9
Services:.................................................................................................................................9
Supportive activities...................................................................................................................9
Technology:............................................................................................................................9
Infrastructure:.........................................................................................................................9
HRM:....................................................................................................................................10
Procurement:........................................................................................................................10
References................................................................................................................................11

SUPPLY CHAIN MANAGEMENT AT DELL
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Overview of the business/company selected
Dell is based in Texas, USA and it is also one of the biggest sellers for the computers
and the laptops, it is a international technology and Information Company which is basically
working around 76500 persons around the ecosphere as of 2009
In order to talk around the company dell or the source of the combination, the idea of
the business was originated and developed by Michael Dell 1984 as in the designation of the
PCs limited, while on the other hand he was also learning in the Texas, he was 20 years old
and he founded the company with a capital of dollar 1000 during the period of 2009, the
company had the asset valued or worth $26,500 billion (Seuring, 2013).
Dell Inc. happening with a very small concept to sell directly to the end customers by
Michael Dell, He was mainly focused in order to evade the mediators and to cut the cost of
products and vend it directly to the end user at a cheap rate comparatively. The company Dell
was unable to sell IBM clones for 40 percent less than the competition. This is one of the
strategies that provided a way in order to run the business in an prompt growth. Once the
company Dell tries to vend its products in an indirect manner through the warehouse of the
computer and the superstores in the year 1990 and it also met by a little achievement and the
business then changed on its more fruitful straight to the auctions model of the consumers
and finally the company Dell started selling the computer through internet web site from the
year 1996 (Dissanayake, 2012).

SUPPLY CHAIN MANAGEMENT AT DELL
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Supply chain and management of from the main
foundation to the consumer
Direct sales model
The direct auctions simply means that the company dell fixes not make use of any
retailer or wholesaler for vending the computers, instead of this, it takes the instruction
straight from the clienteles by the use of goods which are established and then they sell it
directly to the customers according to the orders places, this also allows the company Dell
to have a direct and an upfront relation with the customers and it also helps the company to
know the wants and the needs of the customers.
With the help of this supply chain plan, the company can make a straight relation with each
and every client. Apart from this, the customers are also benefitted from the same and as they
are also able to know various benefits that are given by the company Dell computers and
with this benefit of the supply chain model the company can also have knowledge about the
last customer and their choice of purchasing. This data is also very helpful for the company
dell and it helps the company to form the products referring to needs and wants of the
customers (Tate, Ellram, and Kirchoff, 2010).
.
Built- To – Order
Built- to- command is a kind of plan in the management of supply chain management
of the business dell and it mainly focuses on the building and making the computers only
when the customer’s order it, the procedure for this is firstly the 5 customers place ordered
from the website of dell according to the requirements of the customers and then they are
directed to the ground of manufacturing and then finally the meeting begins.