SUPPLY CHAIN MANAGEMENT

Supply Chain
Management

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Identifying requirements.........................................................................................................................3
Problems in Organization’s supply chain management...........................................................................4
The ways in which the organization can respond to the different challenges.........................................5
Critical assessment of the findings..........................................................................................................6
CONCLUSION...............................................................................................................................................8
REFERENCES................................................................................................................................................9

INTRODUCTION
Supply Chain Management refers to the way the management of the flow of different
types of goods and services can be done in the organizations effectively and efficiently (Ben-
Daya, Hassini and Bahroun, 2019). It identifies the way the handling of supply of various types
of goods and services can be done in the organizations which will help in ensuring that the short-
term, medium-term and long-term goals and objectives can be attained effectively and
efficiently. For this report, Morrisons has been chosen. It is a retail company which provides a
wide range of goods and services to the customers effectively and efficiently. In this assignment,
there will be specific focus on addressing of a wide range of requirements related to the
organization’s supply chain, critical issues in the supply chain, the way organization perceives
problems and responds to them. Additionally, specific focus will be made on critical assessment
of the findings will be done as a part of this project.
MAIN BODY
Identifying requirements
It is quite essential that the identification of a wide range of requirements in relation to an
organization’s supply chain can be done in the right manner quite effectively and efficiently
(Cole, Stevenson and Aitken, 2019). The use of Supply Chain is made in Morrisons because it is
a big retail company which provides a wide range of products and services to the customers.
Therefore, the supply chain of Morrisons has the following elements-
Logistics- Logistics refers to the detailed organization and the implementation of a
complex operation in the organization (De Angelis, Howard and Miemczyk, 2018). Therefore,
from the point of view of customer service it is important that the management of Morrisons is
able to consider Logistics because it will be highly helpful in ensuring that the management of a
wide range of needs and requirements of the customers can be done highly effectively and
efficiently.
Operations- Operations refer to the way through which the different types of activities
are run within the organization (Frazzon and et.al., 2019). In the context of Morrisons, it is very
important that the transportation is given due importance in Operations because through it the
delivery of goods is done to the customers and thus it is quite important that the transportation
activities are carried out in a proper manner effectively and efficiently.
Marketing and Sales- Marketing and Sales refer to the wide range of activities which
are carried out by an organization to make sure that the overall revenues are enhanced and thus
the enhancement of the overall profitability level can be done in the right manner. In this way, it
can be quite helpful in ensuring that the attainment of the goals and objectives can be done in the