Case Study about Supply Chain Management 2022

Running head: SUPPLY CHAIN MANAGEMENT
Supply Chain Management
Name of the Student
Name of the University
Author’s Note

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Table of Contents
Introduction................................................................................................................................2
Supply chain design of ITP........................................................................................................2
Coordinating the flow of materials, services and information...................................................3
Maximizing the value of customers...........................................................................................3
Effective allocation of resources and ethical implication..........................................................4
Other services.............................................................................................................................4
Sales and order processing.....................................................................................................4
Transportation and distribution..............................................................................................4
Operations and inventory.......................................................................................................4
Management of materials, finances and customer service.....................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6

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Introduction
Supply chain management is important for an organization as it covers the effective
market condition and holds the availability of the products and services of the company. In
this study, ITP Company has been taken into consideration, which that mainly deals with
manufacturing of the products. This particular company has been formed in the year 1996
that mainly manufactures a product known as Fixit that helps in fixing the PVC pipes. The
design of supply chain has been described in the study along with highlighting the services
and products that are provided to the customers by the company.
Supply chain design of ITP
Supply chain design is the procedure by which an organization manages the overall
chains of supply and structures the overall performances as well as structure of the firm. Both
internal as well as external customers of ITP Company are attracted towards the design of the
supply chain, which is mainly structured to achieve the lowest manufacturing cost. It help
customers to get the products in lowest prices from the company (Brandenburg et al., 2014).
The following chart shows the supply chain design of ITP Company along with the overall
structure of management.
Figure 1: Supply Chain Design of ITP Company
(Source: Created by author)

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The above figure points out the supply chain design of ITP Company where the
suppliers has been pointed at the top of the flow chart. The manufacturing facility is
connected towards the storage facility where the products are stored for selling purpose. On
the other hand, production planning and control of inventory is directly associated with the
manufacturing facility that helps in identification of demand in the targeted market
(Fahimnia, Sarkis & Davarzani, 2015). The storage facility is forwarded towards the transport
vehicle by which the products would be transferred to the retailer. In addition to this, the
retailer is responsible for selling the products that is Fixit to the customers. The process
between the storage facility and retailer mainly falls under the category of distribution and
logistics. Moreover, transport vehicle might deliver the products to the distribution center and
then to the retailer.
Coordinating the flow of materials, services and information
The flow of material is required to be coordinated along with the services and
information as it is required to be figured out for the information that has been provided. ITP
Company manages their raw material for manufacturing Fixit along with providing after sales
services the customers (Genovese et al., 2017). The company focuses on low expensive
materials that makes the product affordable.
Maximizing the value of customers
The value of customers are required to be maximized as customers are mainly
responsible for increasing the brand value of ITP Company. Customers would help in
increasing the total amount of sales that would increase the overall revenue of the company
(Pagell & Shevchenko, 2014). It also places the company in the higher position in the
targeted market as the company focuses on the variation of the customers that are available in
the market.

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Effective allocation of resources and ethical implication
Allocation of resources is required to done in an effective way, as it would prevent in
misuse of resources along with over allocation of resources. Considering the correct measure
of resources helps the company to save certain cost that would help in cope up with certain
financial crisis (Martínez-Jurado & Moyano-Fuentes, 2014). On other hand, ethical
implication mainly points out the consequences of the actions that has already been proposed.
Ethical decision making helps in mitigating the issues in the company that is ITP Company
along with successful retention of customers.
Other services
Sales and order processing
Sales processing in the company points out the overall process of sales that are
required to be carried out at the times of selling the product. Customers puts order to the
company with number of items that are required by them along with processing the order that
has already been placed.
Transportation and distribution
ITP Company transports their products from the factory to the warehouse with
different modes of transportation. Modes of transportation includes airways, roadways and
railways to the located warehouse (Govindan et al., 2014). The company transports the Fixit
to the distributor with certain modes of transportation. On other hand, supply chain design
points out the transportation towards the distribution center as well as towards the retailer.
Operations and inventory
The operations of the company includes the specific cost effective operation that
merge with competitive advantage with the rival companies. Allocation of inventory along
with operation is required to have the distribution network that mainly covers the specific

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region. The managerial expectation is required to be progressed with its allocated amount of
working capital that generally satisfies the due diligence investigations (Wang et al., 2016).
The excess operation is associated with the PVC pipe industry where the shareholders are
incorporated with excess production.
Management of materials, finances and customer service
Both materials and finances are required to be managed in a cost effective ways that
helps in maintaining the materials in an environment friendly manner. Certain amount of
money is required to be kept as reserves that would be beneficial during any kind of financial
crisis. Management of materials is associated with the appointed managers of the company
who are responsible for managing the finances as well as materials of the company (Hazen et
al., 2014). In addition to this, customer services are required to be carried in a proper way
that would help the customers to get better services from the company.
Conclusion
From the above study, it can be concluded that ITP Company has designed their
supply chain process with helps of the available resources and other finances. Supply chain
design has been mentioned which highlights the storage facility is forwarded towards the
transport vehicle by which the products would be transferred to the retailer. It also points out
the flow of material is required to be coordinated along with the services and information as it
is required to be figured out for the information that has been provided. Moreover, the other
services that are provided by the company to the customers incudes operations and inventory
of ITP Company.

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References
Brandenburg, M., Govindan, K., Sarkis, J., & Seuring, S. (2014). Quantitative models for
sustainable supply chain management: Developments and directions. European
journal of operational research, 233(2), 299-312.
Fahimnia, B., Sarkis, J., & Davarzani, H. (2015). Green supply chain management: A review
and bibliometric analysis. International Journal of Production Economics, 162, 101-
114.
Genovese, A., Acquaye, A. A., Figueroa, A., & Koh, S. L. (2017). Sustainable supply chain
management and the transition towards a circular economy: Evidence and some
applications. Omega, 66, 344-357.
Govindan, K., Kaliyan, M., Kannan, D., & Haq, A. N. (2014). Barriers analysis for green
supply chain management implementation in Indian industries using analytic
hierarchy process. International Journal of Production Economics, 147, 555-568.
Hazen, B. T., Boone, C. A., Ezell, J. D., & Jones-Farmer, L. A. (2014). Data quality for data
science, predictive analytics, and big data in supply chain management: An
introduction to the problem and suggestions for research and
applications. International Journal of Production Economics, 154, 72-80.
Martínez-Jurado, P. J., & Moyano-Fuentes, J. (2014). Lean management, supply chain
management and sustainability: a literature review. Journal of Cleaner
Production, 85, 134-150.
Pagell, M., & Shevchenko, A. (2014). Why research in sustainable supply chain management
should have no future. Journal of supply chain management, 50(1), 44-55.

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Wang, G., Gunasekaran, A., Ngai, E. W., & Papadopoulos, T. (2016). Big data analytics in
logistics and supply chain management: Certain investigations for research and
applications. International Journal of Production Economics, 176, 98-110.