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Supply Chain Management of Nike : Case Study

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Added on  2020-01-23

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This project is based on the case study of Nike and an analysis of the supply chain management approaches of this cited company. By using AAA model, evaluation is done on the performance of the business in its efforts for sustainability. Different measures are taken to reduce waste and increase recycle ability in supply chain. Analyzing of Nike approaches to setting up supply chain and their structure and the strategies to achieve competitive advantages are covered in this project.

Supply Chain Management of Nike : Case Study

   Added on 2020-01-23

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TABLE OF CONTENTSIntroduction......................................................................................................................................4Overview of Nike.............................................................................................................................41) Evaluating Nike has performed in its efforts for sustainability by using AAA model...........42. Reducing waste and increasing recyclability...........................................................................73) Forecasting lessons to reduce inaccuracies...........................................................................104) Nike approach to setting up supply chains and their structure and how it help businessachieve a competitive advantage...............................................................................................13Conclusion.....................................................................................................................................14References......................................................................................................................................152
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Illustration IndexIllustration 1: Wealth Management Hierarchy................................................................................83
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INTRODUCTIONManagement of physical product and the flow of information that goes along with theproduct, be in a proper supply chain will result in the highest level of customer satisfaction atlow cost (Tayur, Ganeshan and Magazine, 2012). Supply chain management is the control of thesupply chain and it is a process from supplier to manufacturer, then from wholesaler to retailerand at last to customers. In normal word, supply chain management is a management of goodsand services (Fawcett, Ellram and Ogden, 2014). This project is based on the case study of Nikeand an analysis of the supply chain management approaches of this cited company. By usingAAA model, evaluation is done on the performance of the business in its efforts forsustainability. Different measures are taken to reduce waste and increase recycle ability in supplychain. Analyzing of Nike approaches to setting up supply chain and their structure and thestrategies to achieve competitive advantages are covered in this project.OVERVIEW OF NIKENike is an American multinational corporation that involved in designing, manufacturing,and sales of footwear. It is one of the largest supplier of the athletic shoes and manufacturing ofthe sport equipment in the world. The company was founded on January 25, 1964 and isheadquartered in the Portland metropolitan area. The role of the SCM in Nike is that it improvesthe profit margins, reduces the inventories and it also helps in ensuring that the customer receivesright product on right time (Soni, 2014). From SCM, the cited company's manufacturing networkconsists of over 700 factories in 42 countries. From 57 distribution centers, each product of Nikemoves to 18500 accounts and 140000 retail shops across the world. In term of footwearmanufacturers, mentioned company in 2014, supplied 150 footwear factories in 14 countries.Now Nike has a license agreement which gives permission to the third parties to manufactureand sell digital devices and applications and other equipment designed for sport related activitiesby using Nike owned trademarks (Porteous and Rammohan, 2013).1) Evaluating Nike has performed in its efforts for sustainability by using AAA model.The AAA sustainable quality program was launched with a motive to help the companyby providing the best quality products to the consumers (Monczka and et.al., 2015). It alsosecures the livelihoods of those employees who produces shoes. Nike adopted three generic4
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