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Supply Chain Management of Nike Trainer

   

Added on  2021-05-27

19 Pages5042 Words59 Views
Business DevelopmentLeadership ManagementData Science and Big DataEconomics
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Running head: SUPPLY CHAIN MANAGEMENT OF NIKE TRAINERSUPPLY CHAIN MANAGEMENT OF NIKE TRAINER Name of the Student Name of the University Author Note
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SUPPLY CHAIN MANAGEMENT OF NIKE TRAINER1 Executive SummaryThe report is based on the analysis of the supply chain related activities of Nike. The productthat has been chosen for the analysis is Nike Trainer. The supply chain diagram of thecompany provides the explanation of the organizations which are present in the upstream anddownstream of the supply chain. The various organizations that are involved in the supplychain of Nike are discussed in the report. The analysis is based on the operations managementrelated processes of Nike and the ways by which these affect the organization are analysed inthe report. The lean operations of the company are analysed in the report in detail.Recommendations are provided regarding the ways of improving the supply chain basedactivities of Nike.
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SUPPLY CHAIN MANAGEMENT OF NIKE TRAINER2Table of ContentsIntroduction....................................................................................................................3About the product and the company..............................................................................3Supply chain diagram of Nike........................................................................................6Different organizations involved in the supply chain....................................................6Use of operations management to meet consumer needs.............................................10Application of lean operations to supply chain............................................................11Recommendations to improve supply chain................................................................13Conclusion....................................................................................................................14References....................................................................................................................15
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SUPPLY CHAIN MANAGEMENT OF NIKE TRAINER3IntroductionThe process of supply chain management can be defined as the flow of the servicesand goods which also involves the storage and the movement of inventory and the finishedgoods of the organizations. The networks are interlinked or interconnected in nature whichtogether combine to provide the services or the products to the end-consumers. Supply chainmanagement can also be defined as the planning, designing, control, execution and furthermonitoring of the different supply chain activities. The main objective of the supply chainmanagement system of the organization is to create net value, build the competitiveinfrastructure and leveraging the logistics worldwide. The marketing channels of anorganization also play a major role in the supply chain based activities (Azadi et al. 2015).The report will be based on the analysis of the supply chain activities of Nike which isa well-known organization in the industry of sports related products. The analysis will befurther based on the link of supply chain activities and operations management in anorganization. The ways by which the company is able to meet the demands of the consumerswill be analysed in the report. About the product and the companyNike is a multinational organization of American origin which is engaged indesigning, developing and manufacturing of products related to footwear, equipment, apparel,accessories and other services. The headquarter of the company is located near Beaverton,Oregon. Nike has acquired the position of the largest supplier of apparel and athletic shoes inthe world. The company is also a major supplier of the sports related equipments. Therevenues that were earned by the company year 2017 amounted to 4.35 billion dollars. Thecompany has a huge employee base of more than 70,000 members. Nike also possesses highbrand value which has enabled the company to always stay ahead of its competition in the
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