Outsourcing Operations and Managing Seasonal Demand for Sunny Days Ice Cream Enterprise

Running head: SUPPLY CHAIN MANAGEMENT
Supply Chain Management
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1SUPPLY CHAIN MANAGEMENT
Peta and Daniel have plans to open an ice cream enterprise under the brand name Sunny
Days and have plans to outsource their production function.While moving ahead with their plan
to outsource the production process, it is important that similar is considered for other operations
involved. The key purpose of this report is recommending the operations that are involved in the
proposed business venture besides making suggestion of way for managing the seasonal demand
effectively.
According to Lacity and Willcocks (2013), for undermining the value of the revenue
generated by the business, costs involved with this start-up should be high enough. The expenses
revolve around costs related to sales, stock management, production, packaging and others,
professional costs (trademarks, copyrights and accountant fees), technology and administration
costs, product marketing and employee emoluments. Outsourcing, usually contract based, is the
ideal policy of survival in primary days by a start-up through which a firm can seek services and
products from other smaller market players.
According to Cosenz (2017), since the ice cream company’s owners have already
planned of outsourcing the production, by opting the same for the other operations involved is
increasingly feasible. Below mentioned are ways Sunny Days can assimilate outsourcing with all
its operations.
Sales and Marketing Outsourcing: according to Kwayu, et al., (2018), the ice cream company
can choose different social media platforms, which is economical to market the brand and its
products. Managing of sales and marketing can be outsourced to small agencies, organizing and
maintaining its sales figure.