Critical Issues and Management in Supply Chain

SUPPLY CHAIN
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Critical issues emerged in a particular organization pertaining to supply chain.........................3
Ways in which the organization managed the issues or problems...............................................5
Critically assessing the findings and suggesting ways in which the organization can improve
its supply chain............................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The supply chain management basically refers to the creation and the implementation of
the processes which are essential for the delivering of the raw material from the place of supplier
to the place of production and then the final delivery of it to the end consumer. Logistics is just a
part of supply chain which involves collaboration with the channel partners for effective
coordination and collaboration of supply chain management. In this report Kellogg's which is the
massive organization having a sound position in the market is taken. This report is based on
analysing how the company has conceived, supported and developed its logistics and supply
chain management with the help of relevant concepts and models.
MAIN BODY
Critical issues emerged in a particular organization pertaining to supply chain
Kellogg's is the leading organization in providing food items of wide range to its
customers all across the world. The organization has been able to establish a successful global
network. Since, 1938, the company has opened its production plants in UK, Asia, Canada and
Australia, therefore, it is now having manufacturing plants in over 19 countries and are sold in
almost 160 countries. The supply chain of the company involves all the tasks starting from the
product development to the end delivery to the final customer.
Risk creating pressure
The various elements like the international complexity or the environmental changes and
the trade disputes are having the potential for affecting the supply chain. These factors can turn
into risk for the organization resulting into causing significant problems. The environmental
factor is a major concern for Kellogg's as it threatens to disrupt the organization's supply chain as
it procure its key ingredients like the wheat, corn, rice from the complex network of farmers
worldwide. In addition to this, most of the farmers have relied on the precise climate conditions
in order to prosper (Saberi and et.al., 2019). But the changing climate conditions creates a threat
that whether the company will be able to be competitive in the global market. In case, the farmer
are unable to produce the reliable crops then it might result into interruption in the supply chain
as the key partners of company might not be able to grow enough crops in order to meet with the
demand.
Fast competitive markets: