Supply Chain Management

This document provides an overview of supply chain management and explores Enbridge's sustainability practices. It discusses the company's commitment to economic, environmental, and social sustainability.

Running head: SUPPLY CHAIN MANAGEMENT
Supply chain management
Name of the Student
Name of the University
Author Note

SUPPLY CHAIN MANAGEMENT
Table of Contents
Answer to question 1:.................................................................................................................1
Answer to question 2:.................................................................................................................1
Answer to question 3:.................................................................................................................1
References list:...........................................................................................................................2

SUPPLY CHAIN MANAGEMENT
Answer to question 1:
Enbridge is a North American multinational transportation company and leader in
energy infrastructure with capability and global scale. The core of the business lies in
distributing and transporting oil, natural gas liquids and natural gas that connect the growing
supply chain basins of the country with the center of key demand. Sustainability is at the core
of how the business is done at Enbridge. The long-term vision of the company is underpinned
by the commitment of organization to sustainability. It is recognized that the key to
sustainable development lies in enhancing biodiversity, protecting natural resources and
supporting conservation, which is incorporated in the daily operations and decision making of
company (Dubey et al. 2017). Organization is responsible for delivering energy in a reliable
and safe manner and where it is needed today and in future. At Enbridge, safety is put first as
the company effort lies in making the transition to a lower carbon energy future and
protecting the environment. The company has adopted a number of corporate social policies
and responsibilities by adhering to strong set of corporate values. Some of the sustainability
policies adopted by the company include indigenous people’s policy and climate policy,
employee relation, safety and health, transparency and ethics, Native American engagement
and community investment (Enbridge.com, 2019). All such policies are applicable to the
activities that is taken anywhere by the company.
Answer to question 2:
The three pillars of sustainability development that is economic sustainability, social
sustainability and environmental sustainability is addressed by the sustainability practices of
company.

SUPPLY CHAIN MANAGEMENT
Economic sustainability- Enbridge intends to create value for the shareholders by
supporting communities and generating economic opportunities. The internal part of the
management system and strategies of supply chain management is to create opportunities for
indigenous socio economic participation. Company has taken several efforts that resulted in
creation of positive economic opportunities, which benefitted many stakeholders including
customers, suppliers, and members of community, government, employees and organization.
For power transmission and renewable energy projects, Enbridge has committed more than $
7.8 billion. All such projects have a capacity of generating 3639 megawatts of zero emission
energy. The availability of natural gas in North America continued to expand that is crucial
for making the transition to low carbon energy both feasible and cost competitive. In addition
to this, organization also continue to advocate the policies of carbon pricing that helps in
providing incentive for investment in innovation and technology along with reducing
consumption (Dilling, 2016).
Environmental sustainability- People at Enbridge are expected and empowered to
raise environmental concern and safety. The company strives to be an industry leader by
setting best practice standard with respect to environmental protection. There is a long history
of environmental stewardship at Enbridge and is underpinned by adhering to evolving and
established regulatory process along with procedures and corporate policies. All the aspects
of performance and business decision making at the company is integrated into the
environmental considerations. In addition to this, the evaluation of environmental
performance is done and a robust disclosure of the measure is incorporated in the
sustainability report. The commitment of organization to environmental protection and safety
encompasses fitness of system for delivery and distribution of energy. Development and
operation of highly reliable system is essential for enabling to reduce the impact of
environmental risk and enabling to execute the strategic priorities (Enbridge.com, 2019). In

SUPPLY CHAIN MANAGEMENT
order to avoid the cost, displacement and environmental impact of the operations, the
company prepares and responds to such emergencies in an effective and efficient manner.
The sustainable relationship is built for connecting directly to the core values of the company.
Moreover, the environment outcome of the operations of company is improved engaging
indigenous people and stakeholders in a way that helps in creating value.
Social sustainability- The Company demonstrates its commitment in managing its
environmental, economic and social risk by including local communities. The regional social
well being of community and environmental performance is enhanced by the commitment to
long-term sustainability. In addition to this, the company also supports that champion’s
solution for social issues. The quality of life of residents is improved by collaborating with
community leaders that implement and plan initiative along with supporting local priorities.
One of the sustainability objectives concerning social issue is to learn as much as possible
about the underlying issue of the communities and individual in question and understand their
expectations and interest (Kaplan & Montiel, 2017). The supply chain of organization is
designed for playing a key role in the ability of organization to live up to social commitments
and attainment of sustainability objectives (Watson, 2017). For this purpose, company strives
to work with the suppliers who are industry in the leaders and uphold the core value of safety,
integrity and respect.
Answer to question 3:
Green washing is the practice of making misleading or unsubstantiated claim about
the environmental benefits of products, technology, service of company and such practice
tends to make the company appear more environmental friendly that it is. The statement of
corporate social responsibility has eighteen-page section on energy and climate solution. It
starts by saying that the climatic change is a global issue. There is a properly designed

SUPPLY CHAIN MANAGEMENT
strategy such as publicly tracking to reduce the emission of GHG and usage of energy and
supporting a transition of low carbon energy resulting from the business. The language of the
statement sounds good but if it the company truly regards climatic change as global issue and
is interested in low carbon energy transition, then it should have not proposed the expansion
of tar sand oil pipeline that has doubled their capacity. The fact that the company is taking the
efforts to reduce the emission of green house gas cannot be denied but at the same time, it has
employed a model that is not sustainable because it is still engaged in the expansion of
capacity of tar sand oil (Healingmnstories.wordpress.com 2019).

SUPPLY CHAIN MANAGEMENT
Reference list:
Dilling, P. (2016). Reporting on long-term value creation—The example of public Canadian
energy and mining companies. Sustainability, 8(9), 938.
Dubey, R., Gunasekaran, A., Papadopoulos, T., Childe, S. J., Shibin, K. T., & Wamba, S. F.
(2017). Sustainable supply chain management: framework and further research
directions. Journal of Cleaner Production, 142, 1119-1130.
Enbridge.com. (2019). Retrieved 1 April 2019, from https://www.enbridge.com/sustainability
Enbridge: Corporate Social Responsibility or Greenwashing?.
(2017). Healingmnstories.wordpress.com. Retrieved 1 April 2019, from
https://healingmnstories.wordpress.com/2017/05/23/enbridge-corporate-social-
responsibility-or-greenwashing/
Kaplan, J., & Montiel, I. (2017). East vs. West Approaches to Reporting Corporate
Sustainability Strategies to the World: Corporate Sustainability Reporting: East vs.
West. In Comparative Perspectives on Global Corporate Social Responsibility (pp.
49-68). IGI Global.
Watson, B. (2017). The troubling evolution of corporate greenwashing. Chain Reaction,
(129), 38.

SUPPLY CHAIN MANAGEMENT