Supply Chain Management Research Case Study Ha Li Fa Pte Name: Institution: China
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Added on 2020-05-16
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I.0 Introduction 4 2.0 Research objective/question 5 3.0 Literature review 5 3.1 Competitive strategy 6 3.1.1 Continuous Improvement 6 3.1.2 Brand Management 7 3.1.3 Sustainability 8 4.0 SC strategy 9 3.1 Postponement through lean and Agile Systems 10 4.2 Lean Processes 11 4.3 Agile processes 12 5.0 Value proposition 13 5.1 Quality 13 5.2 Reduced Costs 14 5.3 Mixed Marketing 15 6.0 Gaps in Halifa Strategic Management 16 6.1 Gap 1 16 6.2 Gap 2 17 7.0 Conclusion 18 References 20 I.0
Supply Chain Management Research Case Study Ha Li Fa Pte Name: Institution: China
Added on 2020-05-16
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SUPPLY CHAIN MANAGEMENTSupply Chain ManagementResearch Case StudyHa Li Fa PteName:Institution: Abstract Business organizations have a difficult time developing strategies that compliment all1
SUPPLY CHAIN MANAGEMENTbusiness processes. Supply chain management (SCM) is a process of maximizing thebusiness value for customer satisfaction and attaining sustainability in its best practice. Itinvolves inventory, logistics, and procurement and operation management. Creating acompetitive edge calls for efficiency, cost effectiveness and optimization of value. In an effortto understand supply chain management, I decided to use a real life business example. Ivisited Ha Li Fa Pte a fish ball-producing firm with a local and global supply chain for datacollection. I wanted to find out the critical segments of a functional supply chain and compareit with a competitive one. Using secondary data and an interview discussion, I gathered ateam of four research assistants for support in the process. We undertook a simple research,which was a fact-finding mission on the manufacturing capabilities and the existing businessand its potential for higher optimization. We discovered that there were gaps in its processes,which hindered efficiency. This research is about SC problems faced by Ha Li fa Pte and itssupply chain management Strategies for effective processes and improvement products. Table of ContentsI.0 Introduction......................................................................................................................................42.0 Research objective/question............................................................................................................52
SUPPLY CHAIN MANAGEMENT3.0 Literature review.............................................................................................................................53.1 Competitive strategy....................................................................................................................63.1.1 Continuous Improvement.....................................................................................................63.1.2 Brand Management..............................................................................................................73.1.3 Sustainability........................................................................................................................84.0 SC strategy......................................................................................................................................94.1 Postponement through lean and Agile Systems.........................................................................104.2 Lean Processes..........................................................................................................................114.3 Agile processes..........................................................................................................................125.0 Value proposition...........................................................................................................................135.1 Quality.......................................................................................................................................135.2 Reduced Costs...........................................................................................................................145.3 Mixed Marketing.......................................................................................................................156.0 Gaps in Halifa Strategic Management...........................................................................................166.1 Gap 1.........................................................................................................................................166.2 Gap 2.........................................................................................................................................177.0 Conclusion.....................................................................................................................................18References...........................................................................................................................................20I.0 IntroductionContemporary business organizations today compete through supply chain management(Dauverge & Jane, 2012). A supply chain is the upstream and downstream flow of products,3
SUPPLY CHAIN MANAGEMENTservices or processes. It comprises of suppliers, consumers, products and distributionchannels as stakeholders. A manufacturing company deals with multiple systems includinginformation, transport, production, warehousing, and clearing agents. In a supply chain, thecustomer is at the center and efforts focus on value creation for customer satisfaction andbusiness growth (Christopher & Ryals, 2014). Supply Chain Management is a monitoringprocess that involves the relationship between different activities in a supply chain[ CITATIONSeu12 \l 1033 ]. It is the integration of critical points for efficiency and supply chain flow.Manufacturing companies have the greatest challenges because of the cross-functional supplychain systems. Harmonizing the business plan and the supply chain strategy is a challengebecause of consistency. Companies design effective supply chain strategies. Throughresearch, businesses gather critical information for the transformation of the supply chain foroptimization of results (Waller & Fawcett, 2013). In order to understand a supply chain management it is necessary to understand the internaland external business environment. This calls for a dissection of key concepts, theories,strategies and business models in a process. Among this is efficiency, operationsmanagement, supply chain value and optimization of profits. Managing a complex supplychain calls for an analysis of the business model and its core principles of supply chainmanagement. Some companies in the global sphere opt for an integrated system that addsvalue to the business (Prajogo & Olhager, 2012). This report is a combination of theories and4
SUPPLY CHAIN MANAGEMENTpractices with specific reference to Haifa’s competitive supply chain strategy. It looks at thesuccess and failure of the case study in order to make recommendations on the existing gaps.2.0 Research objective/questionThis research looks at key issues in SCM and business strengths for effective strategies. It addresses the Halifa supply chain problems through its strategies, lean concepts of efficiency, logistics management and agile systems through the following objectives:To encourage a continuous improvement process suitable for a fast moving production processTo incorporate the lean process in the production and delivery processes for efficiency and reduced costsTo address uncertainty in the midst of demand challengesTo stimulate sales for increased order placementTo encourage investment as response to weak demand through an agile system3.0 Literature reviewSupply chain management as company practice involves an integration of strategiesdepending on the company in question[ CITATION Sto12 \l 1033 ]. Halifa’s business objectivesis in line with continuous improvement because the company invests heavily in research anddevelopment. However, this calls for a suitable method of identifying key product and theunderlying demand issues that require innovation. Supply chain as a competitive strategy5
SUPPLY CHAIN MANAGEMENTinvolves creating solutions for uncertain situations in business (Sheu, Zhao, & Qi, 2012). Theadoption of SC strategies depends on the business environment. Improved perfomancethrough solutions such as the adoption of a lean and agile depends on the supply chain planby the company (Stadler, 2014).3.1 Competitive strategy Competitive strategy is critical in a business environment (Roh, Hong, & Min, 2014). Halifa is in a highly competitive industry that requires best practice strategies in cost, quality, and product development. Large-scale organizations have strategic supply chains, which focus on an improved customer relationship and product innovation. The implementation of a responsemechanism in a complex business model is bound to present uncertainties and risks. However, a continuous improvement plan helps the brand to deal with increasing competitionand efficiency challenges. Emerging technology is also a plus for the company’s growth plan[CITATION Dav17 \l 1033 ]. 3.1.1 Continuous ImprovementContinuous improvement enhances a company’s competitiveness. Giminez, Sierra, & Rodon,(2012) prove this through a study to investigate the connection between quality managementprinciples and innovation to identify its importance in incremental product development andprocess improvement. The company offers a wide range of products to local and internationalconsumers. It has halal meat varieties and deals with a network of suppliers. This is a6
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