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Paper on Supply Chain Management System of Woolworths

   

Added on  2020-03-16

15 Pages3079 Words133 Views
SUPPLY CHAIN MANAGEMENT 1Case Study: The Role of Supply Chain Management in WoolworthsStudent’s NameCourse IDUniversityDate

SUPPLY CHAIN MANAGEMENT 2Executive SummaryThe paper has been developed to evaluate the current supply chain management system of Woolworths, which is one of the leading supermarket brands of Australia. The current strategyof Woolworths is to differentiate its products and services from its rivals in order to seek competitive advantage in the market. The company maintains a decentralised distribution systemin order to reach a wider range of customers. Additionally, Woolworths uses modern informationtechnology and e-commerce websites in order to improve its supply chain system and reach a wider range of customers. The issue of indirect communication and hierarchy of processing procurement orders lead to delay in the inventory supplies. Hence, the management of Woolworths need to make necessary changes in its supply chain system in order to meet the changing demands of the consumers and seek success in the upcoming future.

SUPPLY CHAIN MANAGEMENT 3Table of ContentsIntroduction......................................................................................................................................4Company Background.....................................................................................................................4Woolworths Supply Chain alignment with Business Strategy........................................................5Evaluation of Supply Chain Strategy of Woolworths.....................................................................7Customer Satisfaction and demand management as key strategy................................................7Role of IT in Supply Chain..........................................................................................................8Inventory management of Woolworths........................................................................................8SWOT analysis................................................................................................................................9Recommendation...........................................................................................................................11Conclusion.....................................................................................................................................12References......................................................................................................................................13

SUPPLY CHAIN MANAGEMENT 4IntroductionIn the contemporary business environment, leading business organisations have to concentrate on significant supply chain management to compete in the challenging corporate world. Effectively, the role of the supply chain has become impeccable to attain a substantial competitive advantage in a given market (Fawcett, Ellram and Ogden, 2014). In this particular study, the entire discussion will be revolved around the supply chain management of Woolworths, Australia’s largest supermarket chain business. In order to discuss the supply china of the firm, a brief description of the organisation has been delivered. Furthermore, the reported study has investigated the entire supply chain system of Woolworths to find out how the distribution chain has been aligned with the core business strategy of the firm. In the analysis, several aspects linked with Woolworths supply chain such as customer satisfaction, demand management, the role of information technology, and inventory management have been elaborated to identify the importance of each element to attain a competitive edge (Frazelle, 2012). Furthermore, a SWOT analysis of the supply chain has been delivered followed by some key recommendations. Company BackgroundWoolworths, commonly known as ‘Woolies’, is the largest supermarket chain business inAustralia. In 1924, Woolworths Limited was set up when the first store of the business was opened in Sydney. In the competitive supermarket chain business in Australia, Woolworths Limited has to fight hard against Coles and Aldi to become the leading retail supermarket giant in the Australian market. Specifically, differentiation strategy of Woolworths has delivered

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