Supply Chain Management of Zara, H&M and Benetton: A Case Study

OPERATION MANAGEMENT 0
OPERATION
MANAGEMENT

OPERATION 1
Executive Summary
This report outlines a case study. The focus of this case study is towards the supply
chain of three major garment retailers in the world. The name of these multi-national brands
is Zara, H & M and Benetton. The structure of this report is divided into several phases such
as designing stage, manufacturing stage, distribution stage and so on.
All the respective phases are critically analysed below and recommended effective
supply chain strategies. The strategies of H & M are dissimilar from that of Zara and
Benetton in terms of its supply chain. However, Zara is adopting various significant strategies
in designing of crucial phase of supply chain. All the stages in the supply chain were handled
by highly skilled people and individuals.

OPERATION 2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Recommendations......................................................................................................................5
References..................................................................................................................................6