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Supply Chain Strategy of Co-operative Food : Report

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Added on  2020-01-15

Supply Chain Strategy of Co-operative Food : Report

   Added on 2020-01-15

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Supply Chain Management 1
Supply Chain Strategy of Co-operative Food : Report_1
TABLE OF CONTENTSOVERVIEW OF THE COMPANY......................................................................................................3INTRODUCTION................................................................................................................................4LITERATURE REVIEW.....................................................................................................................4ANALYSIS...........................................................................................................................................7CONCLUSION....................................................................................................................................9REFERENCES...................................................................................................................................102
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OVERVIEW OF THE COMPANY Co-operative Food is one of the firms in the United Kingdom which has its business operationsat a large scale. This chosen company has been established from the past 166 years and serving manycustomers with quality foods. This company is now named as Co-op Food which comprises of foodretail business in UK. This brand is commonly representing 15 different co-operative societies whichoperate over 4,000 retail outlets. The selected firm has introduced its latest version this year with aprominent advertising campaign. Furthermore, organization mainly deals in the groceries retailerwhich is managed by the Co-operative group. Business operations of Co-op cover more than 4,050stores across United Kingdom. According to CTP Awards 2015, The Co-operative food has been votedas “the best overall convenience store chain” which is meeting all quality and food hygiene measures(Co-op tops shoppers’ convenience poll, 2016). Moreover, organization is also offering many solutionsto their customers according to their needs and requirements.Co-operative food are providing many services and products to their customers whichcomprises of various retail operations, a food vending machines which are available at certain placesetc. Moreover, organization also provides training sessions to the people who want to choose this fieldas a profession. In addition to this, company is providing some membership schemes to their desiredcustomers. In this, customers will earn points on every purchase of £1.00 spent at The Co-operativeFood (Co-op Food, 2016). Firm is providing various product ranges to their customers as per theirtastes, preferences and lifestyles. Company is offering the same quality of food and good hygiene aswell as quality to all their customers. Co-op food is considered as one of the supermarket businesseswhich is the network of supermarkets and convenience stores which is owned and operated by 15independent co operative societies. Firm’s environment is highly respectable because of i its commitment and the ethical tradingwhich are helping in the championing fair trade in UK. Hence, for these commitments and its mutualstructure, Ethical Consumer Magazine has awarded The Co-operative food as “Best Buy” status in theyear 2011 and 2014. This company is the first major UK retailer which constitutes with fair tradeproducts and these products are coffee, bananas, own brand chocolate and wine, sugar as well as blueberries. Moreover, company is considered as the largest UK retailer of fairly traded wine and deals inthe fair trade products in UK. This organization also operates its business with many co-operatives aswell as with many small farmers (Bowersox and Cooper, 2016). This is because; it provides investmentfunding to enable farming co-operatives which supply them to convert to fair trade certification. Co-opFood also own its branded health, beauty and household products which are approved by BUAV rabbitsymbol which states that it has not tested on animals. Chosen company is sourcing approximately 98%3
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of its electricity from renewable sources in which they generate 12% themselves from communityenergy projects supported by 'The Co-operative Enterprise Hub'. Co-op Food donates money from thesale of bottled water and carrier bags to various charitable causes. This included clean water projects inAfrica and emergency funding for the 2015 DEC Nepal Earthquake appeal.INTRODUCTIONSupply chain management (SCM) can be defined as materials, information and finance whichare moved in the process from suppliers to the manufacturers and then from wholesalers to retailersand then to the final consumers. Moreover, supply chain management inculcates coordination andintegration of flows of products and services within the organizations. In other words, it includes themovement and storage of raw materials, work in progress inventory and finalized goods from the pointof origin to point of consumption (Christopher, 2012). For conducting the present research, Co-operative Food firm has been chosen. Furthermore, the report focuses on supply chain strategy andvarious practises which are executing in the organization. Here, various measures are related to theethical aspects such as donating in the charitable causes, electricity from renewable sources, fair tradepractices, etc. In addition to this, report will also demonstrate different types of issues which comprisesof UK's food crises, slim down of the business, selling off supermarkets, making lenders and ownershappy and other various issues. Furthermore, there are certain principles of Co-op food which will helpin their practice. Here, company is based on the values such as self help, self responsibility, democracy,equality and solidarity (Christopher, 2015). Along with that, chosen business enterprise has someethical values which comprises of honesty, openness, social responsibility and caring for others. Hence,this research mainly focuses on the theoretical framework of supply chain and its aspects in Co-opfood. In addition to this, report will also clearly state the issues and practices of chosen organization. LITERATURE REVIEWSupply chain management is considered as the important part of organization which assists inthe management of flow of goods and services. It are interconnected or interlinked networks, channelsand node businesses that are involved in the products and services as well as are required by the endcustomers (Fitzsimmons and Fitzsimmons, 2013). Supply chain management manages the complexand dynamic supply and demand networks which covers the areas like operations management,logistics and procurement as well as information technology and further strives for an integratedapproach. Relationship between supply chain management and organizational business objectives (500)If supply chain management is effective and have the ability to meet needs and requirements ofcustomers then they can accomplish the business objectives of organization. As per the Hollenbeck and4
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