Advanced Supply Chain Management Report 2022

Running Head: Supply Chain
0
Advance supply chain management
Reverse Logistics in e-commerce
4/8/2020

Supply Chain
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Executive Summary
The report has made in regards the Reverse logistics in the supply chain product moves into the
reverse direction from online customers to online business then it becomes quite challenging for
the company. To effectively deal with reverse logistics in e-commerce the companies need to
maintain the relationship between fulfilling the needs and wants of the customers and to
minimize the cost in the company which has stated in this report. Supply chain applications are
highly needed in the Ecommerce business to move shippers into the future of effective
management. The major components for the framework of reverse logistics are the return policy;
return preparation, inspecting and sorting, issue a credit, etc. are stated. The application of the
streamline supply chain has used in this report which uses social media to gain visibility for the
company.

Supply Chain
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Contents
Introduction......................................................................................................................................3
Literature Review............................................................................................................................3
E-Commerce Reverse Logistics Framework...................................................................................5
Tools and application to improve the supply chain.........................................................................7
Application of concept to a new context.........................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

Supply Chain
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Introduction
Reverse logistic is the process in which the product which is sold now it is associated with the
repairs, maintenance, and product return. Ecommerce is the online marketing where marketing of
the products is done based on the customer faced side. Product returns are common in E-
commerce marketing as when the products are sold online then the customers are aware of the
quality, size, satisfaction level, etc. As the market is enhancing, Ecommerce has evolved with the
supply chain and reverse logistics is also considered on retailers or to the consumers (Hsu, et al.,
2016). Reverse logistics in the supply chain is one step back which is related to the reuse of the
products and materials. Reverse logistics creates the value network for any products as it helps in
evaluating that products need improvement. When in online marketing the products get
refurbishment and recycling then it ends the product lifecycle.
When the product moves into the reverse direction from online customers to online business then
it becomes quite challenging for the company. For retaining the customers of the business it is
efficient for providing the eCommerce logistic services so in this report it will be studied. The
customers will offer the services back to back if there is a smooth return process policy in the
company so here, the report will demonstrate the depth meaning of the advance supply chain
management and reverse logistics in e-commerce (Govindan, et al., 2014). Different authors
were reviewed and their opinion will be demonstrated in this report. The conceptual and
theoretical framework of the supply chain will be explained and application to this concept will
also be defined. In this report, the facts and findings related to the E-commerce logistic reverse
will be analyzed and with the help of the framework the operations will be addressed and key
issues will be outlined.
Literature Review
As per the author, today's major marketing is based on the online structure so it has to be
considered by the online business that their product can be reversed in the supply chain due to
the dissatisfaction level of the customers. Product returns in online marketing cannot be
avoidable. It is one of the most challenging parts as per the author in the Ecommerce reverse
logistic (Agrawal, et al., 2016). To keep online customers has become essential in the business so