Supporter Engagement Program Assignment

Running head: MARKETING
King power Tasks (Supporter Engagement Program)
Name of the student
Name of the university
Author Note:

2MARKETING
Table of Contents
Introduction................................................................................................................................3
Fan Experience as a LCFC supporter.........................................................................................3
Key drivers of Fan experience...................................................................................................4
Development of a proper communication channel....................................................................5
Conclusion..................................................................................................................................5
References..................................................................................................................................6

3MARKETING
Introduction
The following report is based on the discussion of the fan engagement programs that
are carried out by the Leicester City Football Club in England. Fan engagement is one of the
hottest topics in the modern day sports culture. A club with a tremendous fan engagement
program is bound to get profitable and enjoy business success. A modern term of 360 degree
fan engagement programs has been doing the rounds since the last couple of years and most
of the clubs have started implementing them (Hambrick and Kang 2015). The example of
Leicester City fan engagement program provides a great platform for the discussion on the
same. The report has mainly discussed on the angles of development of the fan engagement
program in the process.
Fan Experience as a LCFC supporter
The fans experience in Leicester City Football Club has been one of the best in the
business as because the management of the club presents a 360 degree fan experience for its
supporters with all the modern day amenities and all other different facilities. The fan
engagement efforts have been one of the major activities for earning a considerable sum of
profit (lcfc.com 2019). The development of an attractive and personal experience for the fans
of the club is no doubt the best brand activation of the football club that it can do.
Talking about fan experience in clubs it can be said that whether its local club or with
a group of friends on their own, the management of Leicester City Football Club has been
trying to make the experience of the fans the best. The management of the club has a host of
packages in place to deliver an enchanting fan experience and develop new ways of fan
engagement. The club management has arranged for match day mascots for all the supporters
and the junior supporters having a season ticket is randomly selected for each and every game
of the season (lcfc.com 2019). The club management also provides special fan engagement