Analysis of Machine Motors' New Vehicle Advertising Strategy

Surname: 1
Quantitative methods:
Name:
Institution:

Surname: 2
Introduction
This research is based on Machine Motors, which is contemplating to find new advertising,
television to campaign for one of their new vehicles. The research will focus on determining
which of the new vehicle should be made and which is the appropriate market for the
advertisement. Thus, the analysis will help determine which should be the target market and
whether they should produce Titanic 8 seater cars and a Trendy sports car.
Analysis
a)
The 100% Stacked Column chart for the age group is as illustrated below.
25 -35 years 35 – 50 years Over 50 years
0
20
40
60
80
100
120
Car type intending to buy by age
Titanic 8 seater car Trendy Sports car
Age group
Frequency
The stacked column chart for vehicle type is as illustrated below.

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Titanic 8 seater car Trendy Sports car
0
20
40
60
80
100
120
140
Car type intending to buy by age
25 -35 years 35 – 50 years Over 50 years
Car type
Frequency
These plots indicate that the majority of the customers are expected to be aged between 35
and 50 years. Also, most of the customers are expected to be interested in purchasing Titanic
8 seater cars. Thus, if the Machine Motor is interested in producing a new car they should
produce Titanic 8 seater cars which has a larger market niche. Also, when advertising their
new product, they should focus on peoples aged between 35-50 years.
b)
i) There is 14/202 = 0.069306931 probability that a randomly selected person aged
over 50 and is intending to buy a Trendy sports car. This probability is low and if
the company targets this age group they might generate a small amount of
revenue.
ii) There is 18.3% (0.183) likelihood that a person is aged over 50 given that they are
intending to buy a trendy sports car.1
c)
The histogram of the household taxable income (RM) is illustrated below.
1 Gerald Keller. Statistics for Management and Economics, Abbreviated. (Cengage Learning, 2015).