Survey Administration Methods and Techniques

Running Head: BRM
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BRM

BRM 2
Table of Contents
Reasons for selecting the particular method of survey administration, and advantages and
disadvantages of using this method.................................................................................................3
Was the administration procedure a success i.e., did respondents understand the questions (look
confused or ask questions)? Was there missing data (i.e., skipped questions)? On average, how
long it takes for respondents to complete the survey.......................................................................3
What suggestions would you make for improving the administrative procedure used?.................4
What, if any changes, would you make to the questionnaire before administering it to a larger
group of respondents?......................................................................................................................5
On reflection, what were the key lessons you learned from the survey administration process?. . .5
Revise questionnaire the Changes being made................................................................................6
Complete questionnaire...................................................................................................................6
References......................................................................................................................................10

BRM 3
Reasons for selecting the particular method of survey administration, and the advantages
and disadvantages of using this method
The key purpose of choosing quantitative technique in the survey supervision is to obtain the
opinion of research candidates towards the research matter. In this research, open-ended and
closes ended questionnaire techniques were practiced by the researcher to obtain reactions of
research candidates about conspicuous shopping. Moreover, I classified the questionnaire in
three parts. Through this method, the initial chapter was associated with the data towards
research candidate like places where they want to purchase goods and services (Wildemuth,
2016). This tool is effective for increasing the knowledge of candidates to make consumers
purchasing decision. I gained my existing knowledge in the context of demographic information.
The survey through questionnaire assists to comprehend that personal information of research
participants as it could be associated with a physical address, religion, name, race, age, phone
number, and gender. But, at the same time, it is also observed that the survey through
questionnaire has some limitation. Moreover, the researcher ignores general information of
research if the specified concern is relied on getting the depth information of the research matter.
The data that is created from this tool is likely to entail inadequate information about the research
matter. This tool also saves the higher responses rate of specified observation (Marczyk,
DeMatteo, and Festinger, 2017). But, at the same time, it is also analyzed that the survey could
be complex as compared to another method if it is conducted through face to face method.

BRM 4
Was the administration procedure a success i.e., did respondents understand the questions
(look confused or ask questions)? Was there missing data (i.e., skipped questions)? On
average, how long it takes for respondents to complete the survey
I used the administration process that was effective to obtain the data with respect to the research
matter from the selected research candidates. During this survey, I observed that some of the
research candidates were confused about the research questions. Apart from this, I also observed
that some research candidates were skipped many research questions about their confidential
information due to lack of security feeling (Žikić, 2016). The research participants do not feel
secure to share their personal id, mobile number, and address. Moreover, this survey method was
taken a longer period e.g. 1 hour 30 minutes for the research candidates for completing this
questionnaire.
What suggestions would you make for improving the administrative procedure used?
I would recommend that organization should increase the number of emails that would be
opened and received by the research candidates as it would be effective for increasing survey
response rate. It is also observed that the online survey techniques more time for accomplishing
the work but it is effective for spreading the information into the spreadsheet to conduct the
further assessment. Further, it is also examined that the questionnaire considers many factors like
personal information of research candidates, time, and cost. I also observed the online survey is
more profitable as compared to the other method. I also recommend that the research candidates
could make the layout of the survey through questionnaire before completing the task (King and
Mackey, 2016). The questionnaire the research could be well structured and could be well-
clear. The application of the capital letter could be eliminated from this survey as it would make
easy the whole survey. The questions could be numbers and grouped. Moreover, the researcher