Survey Analysis: Factors Influencing Consumer Purchasing Decision for Clothes

Survey analysis

Table of Contents
PURPOSE OF SURVEY.................................................................................................................3
DEVELOPMENT OF A SURVEY INSTRUMENT......................................................................3
ADMINISTRATION PROCESS....................................................................................................5
DATA ANALYSIS..........................................................................................................................5
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................16
Survey Monkey graphical representation..................................................................................16

PURPOSE OF SURVEY
The key purpose of carrying out the survey is to increase the knowledge in the fields to
assess how these drivers or factors such as motivation, perception, individual differences, family,
culture, lifestyle and attitude influence the consumer purchasing decision (Ayalp and et.al.,
2016). This survey is considered to be useful in understanding which factors influence the people
purchasing clothes.
DEVELOPMENT OF A SURVEY INSTRUMENT
QUESTIONNAIRE
1. What is your gender?
 Male
 Female
2. What is the most preferable place for you to shop clothes?
 Online
 Physical stores
 High street stores
 Small independent brands
3. How much are you willing to spend on clothes in a year?
 Below $200
 $200 to $350
 $350 to $500
 Above $500
4. How often do you shop clothes in a year?
 Every week
 Every month
 Every 3 months
 Every 6 months
 Once or twice a year
5. According to you, how do you perceive yourself?
 Independent
 Stylish

 Trendy
 Cool and funky
6. Do you agree, attitude of the customers towards current fashion trends influence your buying
decision?
 Agreed
 Highly agreed
 Disagreed
 Highly disagreed
 Neutral
7. Do you think individual and group differences influence your buying decision while
purchasing clothes?
 Yes
 No
8. According to you, what influences your style while purchasing clothes?
 Fashion trend
 Lifestyle
 Friends and Family
9. Do you agree, culture and background of the individual influence your buying decision
towards clothes?
 Agreed
 Highly agreed
 Disagreed
 Highly disagreed
 Neutral
10. Do you get motivated or influenced by others in order to shop new range of clothes?
 Yes
 No
 Maybe
ADMINISTRATION PROCESS
This survey was distributed through survey money. It is cloud based software which is
useful in transferring questionnaire to various set of respondents in order to attain specific results

and outcomes (Elkrghli and Mohamed, 2016). 15 respondents has filed the questionnaire in order
to assess how these drivers motivation, perception, individual differences, family, culture,
lifestyle and attitude influence the consumer purchasing decision.
DATA ANALYSIS
Theme 1: Maximum number of participants are female.
PARTICULARS % OF RESPONDENTS RESPONDENTS
Male 40% 6
Female 60% 9
TOTAL 100% 15
Male Female
0
0.1
0.2
0.3
0.4
0.5
0.6
40.00%
60.00%
% OF RESPONDENTS
Illustration 1: Survey Monkey. 2020. [Online]. Available
through:<https://www.surveymonkey.com/analyze/JO5j2z2a5vzpY9D2UshPRxkBOfh41A0mA
mM6RtPX5KE_3D?tab_clicked=1>
Interpretation: From the above conducted survey from 15 respondents to analyse the
customer attitude and preference while purchasing clothes. It has been analysed that, 60% of the

participants are female who helps in giving better insight on the factors which influence their
buying tends while purchasing clothes (Survey Monkey, 2020).
Theme 2: Maximum number of respondents prefer online platforms to shop clothes.
PARTICULARS % OF RESPONDENTS RESPONDENTS
Online 73.33% 11
Physical stores 0% 0
High street stores 13.33% 2
Small independent brands 13.33% 2
TOTAL 100% 15
73.33%
13.33%
13.33%
Online
Physical stores
High street stores
Small independent brands
Interpretation: From the above conducted survey from 15 respondents to analyse the
customer attitude and preference while purchasing clothes. It has been analysed that, 73.33%
participants tends to buy clothes online. It is considered to be one of the most convenient
medium which in turn helps in delivering goods at the resident of the customers (DOĞRUEL
ANUŞLU and ARICIGİL ÇİLAN, 2019). It aids ease of purchasing clothes and also helps in