Survey Methodology Report

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Added on 2019-12-03

Survey Methodology Report

Added on 2019-12-03

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INTRODUCTION Survey methodology is the most effective way to conduct study in any field. It enablesresearcher to make use of appropriate sampling techniques and collect large amount of data fromrespondents. It aids to produce valid results in the direction of purpose of the study. Presentreport is based on survey methodology where use of email in corporation will be analyzed.Similarly, several factors for planning and producing effective survey have been explained. Inaddition to this, limitations associated with survey methodology are also specified. Thus, detailanalysis of survey methodology has been done by considering the use of email withinorganization.MAIN BODYCommunication is the most important means for organizational success. There are severalmethods used for effective communication at workplace among different level of management. Itconsists of face to face communication, notice board, telephone and email. However, all suchkinds of communication take place in an organization as per the requirements. Here, email is themost effective way to communicate in the organization. In the current scenario, everyorganization makes use of email as it is a formal way of communication (Saunders, 2003). Thus,popularity of email is kept on growing in the market with increased rate of return. This isbecause it helps organization to cooperative with changing scenario and keep employees wellinformed. This in turn corporation can easily put personnel into action.The present study focuses on survey methodology for use of email within organization.This survey helps to example the importance of effective communication at workplace. It enablescorporation to ensure smooth flow of communication among employees. There are severalfactors which need to be considered while conducting the study. For example, respondents,questionnaire, research purpose and methods of data collection. Along with that, sample size aswell as sampling design also matter for the research. The foremost thing of survey is to develop effective research aim and objectives. Underthis, main aim of the study is how email is used within organization. First and foremost thingabout the survey methodology is to decide about the method of data collection. There are twotypes of data collection methods that are used such as primary and secondary (Howell, 2013).2

Primary data is collected at first hand from respondents by selecting appropriate sample size.Here, questionnaire, interview, focus group are used for the interaction with respondents. On theother hand, secondary data is also collected from a wide range of sources. Sources used for thecollection of secondary data are; journals, books and published material. Along with that, otherrelated materials can also be referred which provide to be effective to reach at the aim of thestudy (Franklin, 2012). These different sources of information makes it possible to get in-depthknowledge about of E-mail at workplace. It facilitates corporation to analyze the potentialimportance of formal communication mode among management and employees. Thus, presentsurvey methodology will make use of both primary and secondary data. It creates strongdatabase for the use of Email in corporation.After deciding about data collection method, it is very important for scholar to selectsample size as well as sampling design. There are several sampling design that are used such asprobability and non-probability. Here, simple random sampling is the part of probabilitysampling. It provides equal opportunity to all respondents to get selected in the study. However,it depends on the researcher that what kind of sampling is to be used to fulfill the researchpurpose (Saunders and Tosey, 2015). Current survey is being done on effective use of emailwithin organization. Owing to this, employees of corporation serve as the population who will beselected for the study in accordance with simple random sampling. Main reason behind selectingthis sample design is providing equal chance to all employees for incorporating in the study.Furthermore, sample size is another crucial aspect which needs to be considered in advance.Here, 50 employees of company are selected so they can take part in survey for providinginformation on the importance of Email within organization (Johnson and Christensen, 2008).Here, main focus will be laid on respondents because they are the only means to providedetail information regarding the topic under investigation. However, purpose of study will beclearly communicated among respondents so that they can freely provide information on thesame. A counter argument might be that before proposing study is it very important to state thepurpose of the study. Under this, specific reason behind survey is mentioned so that researchercan put efforts to get the desired results. Here, purpose can be specified with number of factorswhich serve as the reason for conducting the study (Modell and Humphrey, 2008). It enables3

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