Survey: International Tourism and Hospitality Event Marketing

This assignment presents a survey designed to evaluate the marketing strategies employed for an International Tourism and Hospitality event, likely held at the Melbourne Convention. The survey questions cover various aspects of marketing, including the frequency of event attendance, the effectiveness of promotional activities targeting tour agencies, and the influence of the marketing mix (product, price, place). It also assesses the role of social media marketing and its impact on generating awareness among the target market. Furthermore, the survey explores the relationship between promotional efforts, return on investment, and sales generation. The questions use a Likert scale to measure the level of agreement or disagreement with each statement, providing insights into the effectiveness of the event's marketing strategies and their impact on key stakeholders, such as tour agencies and potential attendees. The survey aims to gather data to understand how marketing efforts influence event participation and business outcomes.

Survey questionnaire
1. How often do you visit the Melbourne Convention to participate in an International
Tourism and Hospitality event in Australia?
1. Always……….. 2. Often………………. 3. Rarely……………….. 4.
Never………………….
2. Do you agree that the marketing and promotions of the International Tourism and
Hospitality event to the Tour agencies allow for making the event included in the tour
arrangement made for the clients?
1. Strongly agree …………………. 2. Agree………………….. 3.
Neutral………………………. 4. Disagree……………. 5. Strongly
disagree…………………..
3. Does the marketing and promotional activities raise awareness about the
international event, furthermore, influences the tour agencies to market the event and
draw enough clients?
1. Strongly agree …………………. 2. Agree………………….. 3.
Neutral………………………. 4. Disagree……………. 5. Strongly
disagree…………………..
4. Do you believe that the product, price and place components of the marketing mix
strategy are integral as part of the marketing and promotions of services to the tour
agencies?
1. Strongly agree …………………. 2. Agree………………….. 3.
Neutral………………………. 4. Disagree……………. 5. Strongly
disagree…………………..
5. Is Social media marketing a major form of promotional activity, which ensures
generating awareness among the target market audiences effectively?
1. Strongly agree …………………. 2. Agree………………….. 3.
Neutral………………………. 4. Disagree……………. 5. Strongly
disagree…………………..
6. Is it true to believe that by promoting the services to the tour agencies about the
International Tourism and hospitality event, the businesses could gain good rate of
return on investments and exceptional sales generation too?
1. Strongly agree …………………. 2. Agree………………….. 3.
Neutral………………………. 4. Disagree……………. 5. Strongly
disagree…………………..