Online Survey Report On Survey Monkey Of Fit-Bit
14 Pages2650 Words735 Views
Added on 2019-09-26
Online Survey Report On Survey Monkey Of Fit-Bit
Added on 2019-09-26
ShareRelated Documents
Running head: SURVEY SAMPLE AND ANALYSIS1Survey Sample and AnalysisStudent NameInstitution
SURVEY SAMPLE AND ANALYSIS2ContentsIntroduction..........................................................................................................................3GOAL..............................................................................................................................3Administration Process........................................................................................................4Survey Construction........................................................................................................4Questions.....................................................................................................................4Types of Questions.......................................................................................................4Survey Administration.....................................................................................................5Data Analysis.......................................................................................................................6Findings.............................................................................................................................12Conclusion.........................................................................................................................13References..........................................................................................................................14
SURVEY SAMPLE AND ANALYSIS3Introduction This report consists of detailed findings and results of the online survey on Survey Monkey. The survey was made to know about consumer behaviors. Questions asked in the survey was formatted according to parameters required for a consumer survey. The product for this survey was Fit-Bit, which a smartwatch brand. This survey helped in exploring the public's connections, attitude, behavior, reaction, values, and knowledge related to Fit Bit smartwatch brand.GOAL: The goal of this report is to understand the consumer behavior and what are methods that are required for a successful survey. This report will cover the wide area of knowledge of public and their opinions on Smartwatch. My report on the survey is comprised of analysis, understanding of driving forces, family, culture, behavior, etc. The report will discuss the identification and understating of those cultural factors, that affects the consumer's decisions. Then it will discuss the identification and understate of those social factors that directly or indirectly affect the consumer's behavior. We will also discuss and examine how social and cultural factors used to change over time to time basis. We need survey because the survey is an efficient method to collect and analyze the information of any product or service by a large or small group of people. The survey is a flexible way of understating the forces that drive the consumer behavior. It can be made according to the area you are interested. I made this survey on a famous survey website, Surveymonkey.com. My survey is in the form of Questionnaires. There are a total of 10 Questions asked in the survey, in which each and every question has 5 objectives. I shared this survey with 15 people who responded according to their knowledge.
SURVEY SAMPLE AND ANALYSIS4Administration Process Survey ConstructionQuestions: Each question constructed in the survey comprise of five objectives. There are a total of 10 questions, these questions are framed according to the different parameters of the survey. The survey starts with a high-interest question which is commonly asked in various surveys like Age, Gender, etc. [ CITATION Kro18 \l 1033 ] The survey ends with some of the basic parameters to be asked in a survey based on consumer behavior like a demographical survey. I have kept the survey very simple and clean without any unnecessary question that may irritate the individual who is doing the survey or any kind of irrelevant question which is not required in the survey. The survey is evaluated prior to administration. [CITATION Last \l 1033 ]Types of Questions: In the survey I have asked few types of questions, like “Open Ended Question” and other is “Closed Question” and Likert Scale and Multiple Choice questions. I will explain this detail: Open Ended Question: An open-ended question is intended to energize a full, important answer utilizing the subject's own particular feelings and/or knowledge. This is just different from the closed end question, which basically consists of yes or no. These types of question basically consist of "How and; or Why", or used to start with "Tell me why/about". These are questions on a technical basis but asking for a reply. [CITATION Article \l 1033 ]Open-ended questions are based on Qualitative research. Mainly used in the case to figure out, what people basically think about the services or products and used to ask for opinions.For example: Tell me about your latest phone?
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Factors Influencing Consumer Behavior: Survey Analysislg...
|14
|3031
|76
Business Research Methodology: Survey Administration Processlg...
|10
|2228
|137
Consumer Behavior towards Coca-Cola: Survey Analysislg...
|17
|1882
|167
Business Research Methodology: Survey Administration and Advantages of Quantitative Approachlg...
|23
|4126
|347