Assignment On Sustain In The Dynamic And Challenging Business Environment

Running Head: MANAGEMENT
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MCDONALD’SS
Bachelor Of Business
Report
Student
9/29/2019

MANAGEMENT
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Executive summary
Today, to sustain in the dynamic and challenging business environment, the majority of
MNC’s are undergoing organizational changes. In the following report, it has been discussed
about the organizational changes, which are critical for the stability of an organization. With the
rapid change in the market, it has become important for the organization to bring changes in the
working of an organization, in its product, services or technology. The purpose of the
assignment is to highlight changes in Mc Donald's which is the largest American fast food
company. This assignment is divided into major parts where different has answered related to the
changes in the menu of the company. In the report, the discussion in the context has been
conducted.

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Contents
Introduction............................................................................................................................................3
Overview of McDonalds’s.....................................................................................................................3
Organizational Change in McDonald’s.................................................................................................4
The need of change and Possible Outcomes..........................................................................................5
Resistance faced by McDonald’s...........................................................................................................6
Organizational Theories.........................................................................................................................7
Conclusion.............................................................................................................................................8
Bibliography..........................................................................................................................................9

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Introduction
Organizational change is a procedure, which is adopted by various companies to bring
changes or modifications in their structure, operations, technologies, and culture. These changes
constantly influence the working of the companies. Today to sustain in the challenging and
dynamic environment, modifications in the organization have become a necessity (Pham, 2018).
As future managers of McDonald’s company , a research study has been conducted to
examine and receive the insights regarding the demand for hamburgers, fries, and beverages of
McDonald’s. It was identified that due to the high prevalence of obesity and excessive
consumption of junk food, the demand of its food is decreasing. Therefore, there is a need of
change in the menu of this family restaurant (Murphy, 2019).
Overview of McDonalds’s
McDonald’s is an American largest fast-food chain, which established by siblings
Maurice and Richard McDonald in San Bernardino, California in 1948. McDonald’s is known
for its hamburgers, French fries. According to the company's website, McDonald’s is currently
operating in 118 nations and through its 36000 franchises, it is providing premium services to
about 69 million people on an average base (Maynard, 2018). However, due to the high
prevalence of obesity among kids and youngsters, the demand for their Happy Meal is reducing
and boycott by many people. To retain its customers, McDonald’s will be launching a new
combination and variety of healthy and nutritive food so that customers can access healthy happy
meal food and enrich their experience (Kirk, 2018).