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Sustainability Assignment | Strategic Approach Assignment

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Added on  2020-05-28

Sustainability Assignment | Strategic Approach Assignment

   Added on 2020-05-28

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Running head: SUSTAINABILITYCritical perspective towards “Stop Adani coal mine CampaignName of the student:Name of the university: Author note:
Sustainability Assignment | Strategic Approach Assignment_1
1SUSTAINABILITYExecutive SummaryStrategic approach is necessary for companies and organizations in terms of systematizing thebusiness activities. This systematization makes the personnel aware of the priorities of theactivities. Mere development of the strategies does not serve the purpose. Implementation of thestrategies exposes the personnel to the actual impact of the strategies on the stakeholders andshareholders. All these aspects seem true even for Adani Group. The proposition towardsCarmichael project forms the main plot of the assignment. However, protests regarding theharmful impacts of the Adani coalmine are more intensified in terms of creating a mass appeal tothe public in terms of preserving the biodiversity. Alliance of the Australians with theenvironmentalists, politicians for protests is illegal; however, this alliance reflects the urgetowards conserving the natural resources for themselves as well as the future generation. Thisperception can be correlated with the true essence of sustainability, the subject matter of theassignment. The protests have weakened the Group financially. Evaluation of proposed strategyis crucial in terms of stabilizing the financial parameter. This evaluation would help the group tocontribute towards economic development of the country.
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2SUSTAINABILITYTable of contentsBackground to the issue...................................................................................................................3Problems addressed by Adani coal mine.....................................................................................3Objectives of Stop the Adani coal mine..........................................................................................4Credibility of Stop the Adani coal mine as an activist....................................................................5Analyzing the policy environment...................................................................................................6Power holder mappings...............................................................................................................6Developing strategy.........................................................................................................................8Implementing plans.......................................................................................................................11Critical discussion of the campaign outcomes...............................................................................13Conclusion.....................................................................................................................................15References and bibliography.........................................................................................................16Appendices....................................................................................................................................19
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3SUSTAINABILITYBackground to the issue Problems addressed by Adani coal mineAs a matter of specification, coal mining, its transport and burning is harmful for thepeople. In view of this statement, Business Standard asserts that one of the major issues createdby Adani coal mine is the environmental degradation. Protestors are of the opinion thatCarmichael coalmine would have been India’s largest coal mine if Adani coal mine have notcreated huge environmental and financial issues (Stopadani.com 2018). The statement of theprotestors indicates the issue of global warming, which damaged The Great Barrier Reef.According to The Economic Times, 16.5 billion dollars went in vain as Carmichael coalmineproject could not be worked upon. The newspaper highlights the opposition of the Protestants interms of opposing the creation of Adani coalmine. As a matter of specification, the newspaperupholds the concern of Kelly O’ Shanassy, the CEO of Australian conservation Foundationregarding “destruction of every single living thing on the planet Earth”(Economictimes.indiatimes.com 2018). The movement Stop Adani coalmine also gave rise to issues such as interplay with thetax obligations in the offshore areas; claims regarding inflating the employments and mostimportantly corruption. These issues destroyed the close knit unity among the communities,snatching away their basic rights regarding the utilization of the natural resources- lands andwaters. Along with this, absence of permission from the local government and the tribes makesAdani coalmine illegal. This aspect highlights the issue of illegal constructions through intrusioninto the land of others (Stopadani.com 2018).
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