The new business venture of manufacturing cars which would be driven by electricity harnessedfromsolarenergywouldusherthetransportindustrywithhigherlevelsof sustainability. It can be pointed out from the first namely,Industry Backgroundsection that the transport industry facilitates movement of goods and manpower from one place to another. The transport industry supports global economic development. However, the large number of long haul vehicles running on petrol result in environmental pollution. Thus transportation industry in order to gain higher levels of sustainability, should adopt usage of more environmental friendly sources of energy like solar energy. The second section namely,Problem and solutionpoints out to that the use of petrol and diesel is the root cause of three problems. The first problem which consumption of petrol driven vehicles result in environmental pollution, the second problem is that present engines do not consume the entire fuel while the third problems is that petrol and diesel leave sludge. The new product namely, vehicles running on electricity harnessed from solar energy directly captured by the technology set up on the roof of the vehicles. As far as thebusiness modelof the company is concerned, it can be pointed out that it would be aligned to the business requirements. The business model would enable the company to generate high amount of revenue. As far asthe competitor analysis and unique value propositionare concerned, it can be pointed out that the firm manufacturingvehicles running on electricity sourced from solar energy would have several advantages which would enable it to compete with its competitors. They unique selling propositions of the vehicles marketed by the firm would be simultaneous capturing of solar energy and conversion of the same into electrical energy and the capacity of the vehicles to harness energy even on the move.