Sustainability in Career Development - Job Description and CV

This report emphasizes the importance of personal and professional skill development in career growth. It covers the job description and CV of an Assistant Marketing Manager, highlighting the significance of detailed job descriptions and accurate CVs.

Sustainability in
Career Development

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Job Description.......................................................................................................................1
CV...........................................................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Career development is described as the process of working towards goals by an individual
through their skills and abilities. For effective career development a person needs to develop
their personal and professional skills. It is very important for an individual to identify their
strengths and weaknesses in order to improve their capabilities to perform better in their career.
Job description is described as the explained version of a job role that a particular company
requires to fulfil their vacant job position (Stambulova, Ryba and Henriksen, 2021). The job
description contains all the requirements and capabilities a company need in their candidate for
their desired job vacancy. Curriculum Vitae (CV) is described as the documented representation
if individual’s capabilities for desired job role. CV contains all the detailed information about a
person personal and professional experiences and skills they have acquired during their
academics as well as previous job (Cohen, Sauermann and Stephan, 2020). The following report
covers the job description and CV of Assistant Marketing Manager. Assistant Marketing
Manager is responsible for handling and managing promotional activities of a company.
MAIN BODY
Job Description
The job description is defined as documented presentation of required skills and talent
that a company wants to appoint. It contains a detailed information about what will be the duties
or responsibilities of required job role. Marketing manager of an organisation is accountable for
implementing and making marketing strategies which could help the firm in creating awareness
among people. The job role of a manager is to ensure that the company could get maximum
customer engagement through marketing campaigns and grab their attention towards products or
services offered by companies (Okolie and et. al., 2020). The job description in context to the
Assistant Marketing Manager has been provided below:
JOB DESCRIPTION
Job Title: Assistant Marketing Manager
Post Number: 15/52/658
Grade: Marketing spine
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Job Purpose:
Marketing covers wide range of responsibilities within a business from promotion of goods or
services to evaluating data and making strategies for growth of company. The purpose of the
job is to organise, handle and escalate marketing enquiries. To identify the market opportunities
and examine market trends. Find new ways to generate revenues and consumer alignment. To
understand the needs and demands of market. Adopt new and upcoming technologies as well as
stick with traditional marketing methods.
Key role and responsibilities:
The person appointed will be accountable to supervise market activities and day to day actions
of market. The person is also responsible for delivering assignments, events and projects.
Supervising and managing promotional and positioning of company's product or services.
Key responsibilities of the assistant marketing manager include:
 To make strategies that could attract more customer base and raise brand awareness
among people. By organising different market campaigns person needs to enhance
customer engagement.
 Coordinating organisation with marketing events such as Business Breakfast,
Celebration Events and others in order to create awareness about brand.
 Identification of target market and find ways to attract them along with figuring out
ways to serve better services to them.
 Ensures that company receives better return and revenues on the invested money by
company in marketing activities.
 Efficient in website management and social media engagement to build pathways of
direct communication with customers.
 Prepare and execute marketing plans and action plans.
 Possess complete knowledge about marketing and analyse ways to innovate new
strategies to attract customers.
CV
Curriculum Vitae is a visual or documented representation of an individual personal and
professional information (Mekpor and Dartey-Baah, 2020). This could be used by people while
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applying for job roe of their desire and according to their skills. In context to the job role
Assistant Marketing Manager the Curriculum Vitae has been provided below:
XYZ
Assistant Marketing Manager
Phone No. 1234567890
Email: [e-mail]
LinkedIn: www.xyz765.com
Address: 12, ghf colony, def.
Experience: Assistant Marketing Manager (02/2020-Present)
 To develop innovative and engaging campaigns according to company's demands to
enhance customer engagement on both local and regional level.
 Accountable for creating and managing social media strategies across company's media
pages, website and YouTube accounts.
 Assigned to submit briefs of plans to marketing team for creating work and monthly
strategies.
 Assisted distribution team for renewals.
 Developed social media strategies and content to enhance customer engagement.
 Collection of social performance and evaluation of reports post campaigns.
 Suggest recommendations to organising marketing strategies.
 Develop and implement plan to fulfil key aims of company for innovation.
 Participated in the development of national marketing strategies such as brand
awareness, concept development and execution.
 Develop solution and execute plans in collaboration with research and development
department and product management.
 Making of effective team strategies to maintain team spirit.
Education: BA, Elementary Education, Grade- 1xxxxx
IT/Technical skill: MS Office, MS publisher, Adobe CC, MailChimp, Constant Contact,
Canva, Mox, MS Excel, PowerPoint.
Volunteering Blogging:
 Tjm Foundations
 Food blogger
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CONCLUSION
From the above report it has been concluded that it is very important for companies to
provide detailed description of desired vacant job role. The detailed information about the
job role is crucial because it helps the desired candidate to match their capabilities and
acknowledging whether they are good for the post or not. It is also very important for
candidates to mention all their experiences and abilities in their curriculum vitae in order to
provide their employer correct information and could be able to match desired capabilities
with their expectations. It has also been concluded that an individual must work towards
enhancing their personal and professional skills in order to accomplish their desired goals as
well as grab better career opportunities in future.
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REFERENCES
Books and Journals
Cohen, W.M., Sauermann, H. and Stephan, P., 2020. Not in the job description: The commercial
activities of academic scientists and engineers. Management Science. 66(9). pp.4108-
4117.
Mekpor, B. and Dartey-Baah, K., 2020. Beyond the job description: Exploring the mediating role
of leaders' emotional intelligence on the nexus between leadership styles and voluntary
workplace behaviours in the Ghanaian banking sector. Journal of Management
Development.
Okolie, U.C and et. al., 2020. Career training with mentoring programs in higher education:
facilitating career development and employability of graduates. Education+ Training.
Stambulova, N.B., Ryba, T.V. and Henriksen, K., 2021. Career development and transitions of
athletes: The international society of sport psychology position stand
revisited. International Journal of Sport and Exercise Psychology. 19(4). pp.524-550.
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