Sustainability Challenges of Dettol: Packaging and Marketing Communication

SOCIAL & SUSTAINABLE
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Section 1..........................................................................................................................................3
Section 2..........................................................................................................................................4
Section 3..........................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
In this essay it would be covering sustainability challenges of Dettol, about the packaging based
on consumer theory and market communication methods (Jung, Kim and Kim, 2020).
MAIN BODY
Section 1
Sustainability is the term used to maintain and support the process in continuously over time. It
refers to prevent the reduction of natural resources to remain available for the longer time period.
According to the policies it emphasizes future effect of given policy or business practice on
humans, wider economy and ecosystems (Trivedi, Trivedi and Goswami, 2018). By the concept
it corresponds to fact that without any big change in way planet is run, it suffers lasting damage.
Whereas while focusing on the profits is not only the option but looking for people, planet and
their safety is also necessary as well. Dettol look after for customer welfare and take the strict
actions for nature and people in society. Zero wastage brings pollutant free environment and
Dettol believes in building a health world. Wastage is the biggest disadvantage for the people
living in society, the chemical pollutants are very dangerous. It works hard for improvement of
their carbon footprint from starting up the end. The company is part of making the clean and
healthy society and it believes that being kind to planet is the first step which starts from home.
By resource efficiency, consuming the earth limited resource in sustainable way with fewer the
impact on environment. from starting Dettol consumes the use of plastic bottles which is harmful
for the planet and consumers. They produce sanitizers in plastic bottles which contains harmful
substances (Saravanan and et.al., 2018). Furthermore, there are harmful effects of sanitizers on
human body due to it contains denatured alcohol which is methanol and it is poisonous if
absorbed by the skin. Acrylates is another chemical which cause diseases of hyperplasia and
inflammation. Perfumed sanitizers also cause symptoms of headaches, short breath, watery eyes
etc. Also, it has drastic effect on environment due to tons of plastic bottles creates plastic waste
which pollutes the planet. For this Dettol started Trigger Project to create collection of products
from sustainable ingredients. They have already started with providing surface wipes which is
made from 100 percent biodegradable plant fibre as well as spray refill pouches with 70 percent
less use of plastic. It has adopted small design for their spray bottles which cut down the overall