Building A Sustainable Organisation

Building A Sustainable
Organisation

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
TASK A...........................................................................................................................................3
Critical discussion about concept of sustainability along with its impact on long term
competitive edge for business establishments.............................................................................3
TASK B...........................................................................................................................................4
Critical discussion of capabilities as well as attributes which are necessary for success of
company in complex and dynamic environment.........................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Sustainability is a broad concept including three main pillars that are known as
environmental, economic as well as social. Its main motive is sustaining for a longer time period.
Due to rising pollution, there are many problems that are arising in the world (Balasubramanian
and Balaji, 2021). Within sustainable organisation, the concern of business is about environment,
profits and its social commitment towards society. For running sustainable business, it is
required to utilise all of its resources economically and see that there is no negative influence on
environment. Sustainability in a business enhances in gaining competitive advantages (Espejo,
2022). This report covers Bentley, Jaguar, Land Rover and many other automobile companies
that are discussed within this report. This report covers sustainable concept of various companies
and its impact on long term competitive advantages along with its attributes and capabilities that
area necessary for its success in the dynamic environment (Yin, Chen and Li, 2019).
MAIN BODY
TASK A
Critical discussion about concept of sustainability along with its impact on long term competitive
edge for business establishments
Sustainability is the concept that is used for meeting all the present needs along with taking
care of the future generations meeting their needs (Gorbach, Kost and Pickett, 2022). It is also
done without compromising these present and future needs. The sustainable concept that has
been adopted by Bentley is discussed as follows:
 Bentley by 2030 has the motive to be end-to-end carbon neutral with its operations.
 It also confirms to be full electrification that is use of PHEV or BEV only with its
automobiles by 2026.
 It also wants to switch its entire model range of its automobiles to battery electric vehicles by
the year 2030.
Bentley is creating as it is focused on building a great future with the help of new and advanced
technologies, materials, fuels and many other things (Hall, 2019). There are various competitive
advantages that the sustainable concept provides to Bentley and its impact in gaining these are
discussed as follows: