Sustainability and Empowerment in the Beauty Industry: A Case Study of The Body Shop

This report analyzes sustainable measures and how organizations in the beauty industry promote sustainability. The case study of The Body Shop is used to highlight empowerment campaigns and sustainable practices. The report also discusses the changing trends in the beauty industry and the importance of choosing brands that address sustainability.

Beauty Industry in hair and
nail salon
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Introduction -200.............................................................................................................................3
Main Body.......................................................................................................................................3
Conclusion – 200.............................................................................................................................8
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Introduction
The beauty industry has continuously seen explosive growth specially among independent
and leading brands. Many organizations are trying to get across to women with the help of
various campaigns as well as promotions (Quade and Alpert, 2021). This report has been
conducted on The Body Shop which is one of the leading brands in the beauty industry and
provide wide range of production services to customers. The Report analyses the sustainable
measures as well as be in which organizations in the beauty industry promoting sustainability.
Present report include the ideology associated to the male gaze and society approval that from
the past 20 years organization in beauty industry are promoting to influence women to feel
beautiful and look good for men’s as well as for society approval. In addition to this report
include discussion on the aspect of buying brand those are creating an ideology of sustainability.
Main Body
The brand that has been selected is The Body Shop, it has been underlined that this
respective brand with its number of campaigns and promotional activities are providing message
across women’s which is associated to empowerment. Furthermore it has been underlined that
there are number of campaigns that has been undertaken by The Body Shop such as empowering
women around the world (Drobac, Maksic and Stamenovic, 2020). In this company with the
help of taking use of community trade partners are working for the rights of women and
constantly engaging in the process of providing equal importance to them worldwide. In addition
to this the respective brand also fighting to empower women and girls for this brand feminism is
in their bones and with the help of their feminist principles they are strongly working towards
equality benefits for everyone. In addition to this it has been underlined that respective
organization is significantly committed to advocate self love as well as body acceptance. It has
been seen that there is an ideology that has been created by number of brands in past which is
associated to the male gaze. Many organizations in past promote their products and beauty items
to encourage women to look and feel beautiful for men as well as social approval. The Body
Shop with the help of launching many campaigns and initiatives are changing. This vision and
are supporting women empowerment. This organization is promoting self love as well as body
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acceptance and constantly engaged in the process of developing a safe and fair praise for girls
and women’s.
In addition to this it has been underline that the respective brand with the help of various
youth activist series are supporting young people to become changemaker and future leaders.
The Body Shop is supporting next generation of activist and leaders and creating a change for
equality. There were many campaigns that has been published by organizations in beauty
industry such as The Body Shop competitors like lush etc those who are conducting various
campaigns to make women feel different uncomfortable in their own bodies (Habeeb, Arya and
Ahmad, 2021). Furthermore it has been underlined that with the help of these campaigns
companies are trying to make a better vision in society and among women. It is essential for
women nowadays to choose a brand by considering on various aspects such as their contribution
in society and their aim along with their respective by offering their beauty products and
services. For example The Body Shop is addressing the social cause which is women
empowerment and equality and also undertaking use of recycled packaging as well as cruelty
free products across number of ranges (Hermansen and Pettersson, 2020). This is playing
important role in providing number of benefits to not only society but also for the end users.
Thus from the analysis it has been underlined that beauty industry is constantly changing in
which number of organizations with their messages and promotional campaigns are encouraging
women to embrace self love. This is changing the ideology of the male gaze as from past many
years beauty industry are promoting and encouraging women to feel beautiful and look good for
Mens as well as society approval. Nowadays there is significant change in this industry which is
affecting life of many individuals.
This project aims to look at how beauty affects people's well-being, as well as leading them
to unhealthy habits. We can give advice to people on how to feel better and accordingly see their
joy, which we have taken care of. The business offers the convenience of both us and our
customers to choose their time. Nowadays trends in beauty industry are constantly changing
many big brands like The Body Shop etc are constantly engaged in the campaigns to promote
sustainable measures. It is essential to choose who promote sustainability as it helps in
significantly contributing which is addressing sustainability through the organizational vision
and objectives. It has been underlined that many leading organizations are taking advantage of
recycled packaging sustainable products, cruelty free products etc (Sung, 2021). These
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sustainable practices are not only enhancing positive image of these brands in industry but it also
having significant contribution on environment and on well being of individual. This is
developing an aspect of visual culture and circulating images in a positive manner it is essential
to in sustainability. However it has been underlined that many individuals are still not buying or
using what they think is going to make them happy and helps in creating an ideology of what
they should be and look like as they are still influenced by the certain concepts of past such as
the male gaze.
It has been underlined and there are many organizations in the beauty industry those who
are undertaking use of sustainable beauty routine practices such as recycle and eco friendly
products taking use of natural ingredients produced from renewable raw materials and many
other practices. Furthermore it has been underlined and there are many leading organizations
such as L’Oreal those who are emphasise on different sectors such as fighting climate change,
managing water sustainability and preserving forest (Riberio, 2020). This company with the help
of promotions campaigns are increasing women and making them to respect their own body and
beauty equally without considering the aspect of societies approval to look beautiful for women.
Thus it has been underlined that the concept of beauty is significantly and dramatically changing
in the beauty industry. Number of leading brands in organization with the help of various
campaigns are promoting beauty in a positive way. In addition to this with their vision and
objectives companies are also addressing sustainability. There are many leading brands such as
The Body Shop, L’Oreal whose products are cruelty free and they are taking use of sustainable
measures to create a positive impact on environment. They are also under taking advantage of
various campaigns to encourage women’s and make them feel confident in the way they are. It is
essential to select a brand with address sustainability and is creating positive image in society
furthermore in order to encourage buyers who are still stick to the ideology of the male gaze and
approval of society (Peters and Simaens, 2020). It is essential to undertake more effective
measures and connect with them with the help of marketing and advertising efforts. This will
significantly help in creating a change in the beauty industry.
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Conclusion
Thus from the above analysis it has been concluded that there is significant and dramatic
transformation has been seen in the beauty industry in which many leading brands are taking
advantage of promotions and campaigns to promote sustainability equality and other sustainable
measures in society. Different type of sustainable measures has been undertaken by companies
like The Body Shop those who are undertaking use of various measures and practices to promote
equality empowerment and other aspects. Furthermore it has been seen that the trends in the
beauty industry is changing in significant manner. In this it is essential to choose a brand those
who address sustainability and are taking hues of aspects to promote local and environmental
objective in a positive way.
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