Sustainability and Empowerment in the Beauty Industry: A Case Study of The Body Shop
Added on 2023-06-10
8 Pages1900 Words57 Views
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Beauty Industry in hair and
nail salon
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nail salon
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Introduction -200.............................................................................................................................3
Main Body.......................................................................................................................................3
Conclusion – 200.............................................................................................................................8
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Main Body.......................................................................................................................................3
Conclusion – 200.............................................................................................................................8
2
Introduction
The beauty industry has continuously seen explosive growth specially among independent
and leading brands. Many organizations are trying to get across to women with the help of
various campaigns as well as promotions (Quade and Alpert, 2021). This report has been
conducted on The Body Shop which is one of the leading brands in the beauty industry and
provide wide range of production services to customers. The Report analyses the sustainable
measures as well as be in which organizations in the beauty industry promoting sustainability.
Present report include the ideology associated to the male gaze and society approval that from
the past 20 years organization in beauty industry are promoting to influence women to feel
beautiful and look good for men’s as well as for society approval. In addition to this report
include discussion on the aspect of buying brand those are creating an ideology of sustainability.
Main Body
The brand that has been selected is The Body Shop, it has been underlined that this
respective brand with its number of campaigns and promotional activities are providing message
across women’s which is associated to empowerment. Furthermore it has been underlined that
there are number of campaigns that has been undertaken by The Body Shop such as empowering
women around the world (Drobac, Maksic and Stamenovic, 2020). In this company with the
help of taking use of community trade partners are working for the rights of women and
constantly engaging in the process of providing equal importance to them worldwide. In addition
to this the respective brand also fighting to empower women and girls for this brand feminism is
in their bones and with the help of their feminist principles they are strongly working towards
equality benefits for everyone. In addition to this it has been underlined that respective
organization is significantly committed to advocate self love as well as body acceptance. It has
been seen that there is an ideology that has been created by number of brands in past which is
associated to the male gaze. Many organizations in past promote their products and beauty items
to encourage women to look and feel beautiful for men as well as social approval. The Body
Shop with the help of launching many campaigns and initiatives are changing. This vision and
are supporting women empowerment. This organization is promoting self love as well as body
3
The beauty industry has continuously seen explosive growth specially among independent
and leading brands. Many organizations are trying to get across to women with the help of
various campaigns as well as promotions (Quade and Alpert, 2021). This report has been
conducted on The Body Shop which is one of the leading brands in the beauty industry and
provide wide range of production services to customers. The Report analyses the sustainable
measures as well as be in which organizations in the beauty industry promoting sustainability.
Present report include the ideology associated to the male gaze and society approval that from
the past 20 years organization in beauty industry are promoting to influence women to feel
beautiful and look good for men’s as well as for society approval. In addition to this report
include discussion on the aspect of buying brand those are creating an ideology of sustainability.
Main Body
The brand that has been selected is The Body Shop, it has been underlined that this
respective brand with its number of campaigns and promotional activities are providing message
across women’s which is associated to empowerment. Furthermore it has been underlined that
there are number of campaigns that has been undertaken by The Body Shop such as empowering
women around the world (Drobac, Maksic and Stamenovic, 2020). In this company with the
help of taking use of community trade partners are working for the rights of women and
constantly engaging in the process of providing equal importance to them worldwide. In addition
to this the respective brand also fighting to empower women and girls for this brand feminism is
in their bones and with the help of their feminist principles they are strongly working towards
equality benefits for everyone. In addition to this it has been underlined that respective
organization is significantly committed to advocate self love as well as body acceptance. It has
been seen that there is an ideology that has been created by number of brands in past which is
associated to the male gaze. Many organizations in past promote their products and beauty items
to encourage women to look and feel beautiful for men as well as social approval. The Body
Shop with the help of launching many campaigns and initiatives are changing. This vision and
are supporting women empowerment. This organization is promoting self love as well as body
3
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