Integrate Sustainability in ICT Planning and Design Projects

This report highlights the various sustainable methods that IDMC (International Digital Marketing Company) can use to ensure not only compliance with the law but also make them have competitive advantages. It covers suitable sustainable projects, virtualization opportunities, and green solutions.

Integrate Sustainability in ICT Planning and Design Projects 0
INTEGRATE SUSTAINABILITY IN ICT PLANNING AND DESIGN PROJECTS
By Name
Course
Instructor
Institution
Location
Date

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Table of Contents
1 Introduction..............................................................................................................................6
2 sustainable projects..................................................................................................................6
2.1 Suitable Sustainable Projects............................................................................................6
2.1.1 E-Waste Management System...................................................................................6
2.1.2 Paperless Office.........................................................................................................7
2.1.3 SSD............................................................................................................................7
2.1.4 Consolidated Software Licensing..............................................................................7
2.1.5 Installation of McAfee...............................................................................................7
2.2 Virtualization Or Cloud Computing.................................................................................7
2.3 Online Collaboration Forums............................................................................................8
2.3.1 Dropbox Business......................................................................................................8
2.3.2 ClickMeeting.............................................................................................................8
2.3.3 Team Viewer.............................................................................................................8
2.3.4 GitHub.......................................................................................................................8
3 Sustainability In Integration....................................................................................................9
3.1 Impacts of Cloud Computing............................................................................................9
3.2 Transferable Operations....................................................................................................9
3.3 Non Transferable Operations..........................................................................................10

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4 solutions.................................................................................................................................10
4.1 Technology Solutions.....................................................................................................10
4.1.1 Dropbox...................................................................................................................10
4.1.2 TeamViewer............................................................................................................11
4.1.3 Github......................................................................................................................11
4.2 Green Solutions...............................................................................................................11
4.2.1 SSDs (Solid State Drives)........................................................................................11
4.2.2 Energy Saving Bulbs...............................................................................................11
4.2.3 LED Monitors..........................................................................................................12
4.3 Cost-Benefit Analysis.....................................................................................................12
4.4 Power Supply Audit........................................................................................................14
4.4.1 Energy Consumption Estimates...............................................................................14
5 Short-Term Solutions.............................................................................................................20
5.1 Reduce Paper Usage........................................................................................................20
5.2 Virtualization..................................................................................................................20
5.3 Environment-Friendly Bulb............................................................................................21
5.4 Environment-Friendly Monitors.....................................................................................21
5.5 Energy Friendly Refrigerators........................................................................................21
6 Sustainable Management Principles......................................................................................21
6.1 Depend On Solar.............................................................................................................21

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6.2 Biodiversity.....................................................................................................................22
6.3 Chemical Recycling........................................................................................................22
7 Key Performance Indicators(KPIs)........................................................................................22
7.1 KPIs For Optus................................................................................................................22
7.2 Smallest Carbon Footprint..............................................................................................22
7.3 Most Connect Community..............................................................................................23
7.4 Best experience...............................................................................................................23
7.5 KPI FOR ADMC............................................................................................................23
7.5.1 Cost Saving..............................................................................................................23
7.5.2 Power usage.............................................................................................................23
7.5.3 Regulatory Compliance...........................................................................................23
7.5.4 Wastes......................................................................................................................24
8 Best Practices.........................................................................................................................24
9 Virtualization Opportunities..................................................................................................24
10 Energy Cost Estimation.........................................................................................................26
10.1 College.........................................................................................................................26
10.1.1 Computers................................................................................................................26
10.1.2 Light Bulbs..............................................................................................................27
10.1.3 Refrigerator..............................................................................................................28
10.2 IDMC...........................................................................................................................29

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10.2.1 Computers................................................................................................................29
10.2.2 Light Bulbs..............................................................................................................30
10.2.3 Microwave...............................................................................................................31
10.2.4 Microwave...............................................................................................................31
10.2.5 Fridges.....................................................................................................................33
10.2.6 Microwave...............................................................................................................34
11 Energy Saving Report............................................................................................................34
12 ROI (Return On Investment).................................................................................................35
13 CO2 Emission.........................................................................................................................35
13.1 Estimates.....................................................................................................................35
13.2 Benchmarks.................................................................................................................35
Recommendation...........................................................................................................................37
14 Conclusion.............................................................................................................................37
References......................................................................................................................................38
List of Tables
Table 1 Cost-Benefit Analysis.......................................................................................................13

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List of Figures
Figure 1 Computer Power Usage...................................................................................................15
Figure 2 Light Bulbs Power Usage................................................................................................16
Figure 3 Microwave Power Usage................................................................................................17
Figure 4 Fridges Power Consumption...........................................................................................18
Figure 5 Air Conditioner Power Consumption..............................................................................19
Figure 6 Computer Power Utilisation............................................................................................26
Figure 7 Light Bulbs Utility..........................................................................................................27
Figure 8 Refrigerator Utility..........................................................................................................28
Figure 9 IDMC Computer Usage..................................................................................................29
Figure 10 IDMC Bulbs Power Usage............................................................................................30
Figure 11 Microwave Power Utility..............................................................................................31
Figure 12 Fridge Power utility.......................................................................................................32
Figure 13 Microwave utility Consumption....................................................................................34

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1 INTRODUCTION
Environment conservation should be a key consideration when executing plans to undertake
an ICT project to ensure the project meets the laid down regulatory standards and industry-based
standards. The Australian government came up with the EPBC (Environment Protection and
Biodiversity Conservation) act, to provide a national framework for companies to use in setting
up their e-waste policy and environment conservation procedures. This report highlights the
various sustainable methods that IDMC (International Digital Marketing Company) can use to
ensure not only compliance with the law but also make them have competitive advantages
(Sayeed and Gill, 2008).
2 SUSTAINABLE PROJECTS
2.1 SUITABLE SUSTAINABLE PROJECTS
IDMC can embark on the following projects that will strategically make the company be
sustainable and reduce environment pollution effects,
2.1.1 E-Waste Management System
This project will provide the company with a framework to dispose the wastes from
electronic parts including computers and other electronic devices with the view of reuse,
recycle and reduce approach (Klimova et al., 2016).

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2.1.2 Paperless Office
The company can embark on a Project to reduce paper use in the office by ensuring most
if not all business documents are digitized and can be filed electronically without printing
to help reduce not only the negative impact on the environment but also save the
company recurrent cost of rims of paper procurement (Elliott, 2012).
2.1.3 SSD
Solid State Drives(SSD) should be a minimum requirement when procuring laptops and
desktop computers to reduce not only the energy consumption but also read and write
time of data to storage (Park, Kim, and Jeong, 2014).
2.1.4 Consolidated Software Licensing
The company can endeavor to consolidate all the software licenses buy buying bulk
licenses online instead of purchasing a license for each computer which normally comes
in CD format. The online version is much sustainable as only one license is purchased for
the given number of users.
2.1.5 Installation of McAfee
McAfee antivirus has strong email protection using its real-time spam filters reducing
energy used in processing spam emails.
2.2 VIRTUALIZATION OR CLOUD COMPUTING
Cloud computing is more sustainable since the company will not have to spend money
purchasing the heavy infrastructure which is not only expensive but also consumes a lot of power
energy. Through cloud computing, the company will only pay for what they actually use
bringing more efficiency in operations of the company. Through the cloud, the company is

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leveraged from having a massive ICT presence on site and let them concentrate on their core
business, outsourcing the services of a cloud provider, who in most cases have set up almost
failure proof system to ensure business continuity. It, therefore, transfers most risks to the
provider (Harmon et al., 2010).
2.3 ONLINE COLLABORATION FORUMS
The following online collaboration tools greatly reduce the printing in an office,
2.3.1 Dropbox Business
This is a nice package offered by Dropbox suited for a company set up to ensure
employees can securely share files amongst each. In also provided a secure storage for
the company thereby reducing the need to print documents.
2.3.2 ClickMeeting
This SaaS enables the company to collaborate amongst its employees and run meetings
online reducing the need to print and circulate minutes manually.
2.3.3 Team Viewer
The designer distributed over different geographical locations can use team viewer tool to
collaborate on projects and assist one another in executing some technical designs.
2.3.4 GitHub
GitHub is a revolutionary online platform that allows teams to work on a different project
simultaneously and control the versioning of the same. This allows the designers in different
offices collaborate on a project and have one team lead to manage the versioning process
(Harris, 2008)

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3 SUSTAINABILITY IN INTEGRATION
3.1 IMPACTS OF CLOUD COMPUTING
With the introduction of cloud, the budget on ICT infrastructure will be drastically
reduced, to say the least. This is will positively impact on the business by saving on cost which
was initially used by ICT overheads.
With the cloud, there will be an effective and efficient collaboration between teams of
different projects all working in unison to achieve a particular business case.
Additionally, the introduction of the cloud will reduce business downtime since the
company will sign an SLA(Service Level Agreement) which normally includes maximum
uptime. Most cloud providers have set up infrastructure that aims at achieving this.
Operations such as communication, marketing, and project management will be disrupted
by the introduction of the cloud as a more convenient approach is to have them done online
(Watson, Boudreau and Chen, 2010).
3.2 TRANSFERABLE OPERATIONS
Looking into our college, the following operation deems fit being migrated to the cloud,
First, The college can seek the services of the platform as a service (PaaS) such as Microsoft
Azure to provide a platform where a student can test their solution seamlessly without having to
rely on the unreliable one deployed by the college. Second, the communication done via email
should be outsourced to a cloud provider other than maintaining the college’s email server which
has frequent downtime making communication come to a standstill. The backup process which

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currently is done in tape should be done via the cloud to ensure minimum downtime and faster
recovery during incidences and disasters.
3.3 NON TRANSFERABLE OPERATIONS
With the growing need to migrate to the cloud, there still remain some core operations that
are better suited to be done in-house. The first one being the DevOps who develop and design
new marketing strategies for the company. This service is customer facing hence needs direct
company scrutiny to ensure the projects undertaken by the Devs are in line with the company
strategic objectives.
Secondly, security still remains a concern for the company hence there should be some
person who actively involved in protecting the networks and systems in-house. Processes such as
audits should be done periodically to assure the stakeholders that the system is secure.
4 SOLUTIONS
4.1 TECHNOLOGY SOLUTIONS
The following technology solutions shall make IDMC enhance their sustainable goals,
4.1.1 Dropbox
DropBox file storage solution shall ensure teams spread across various geo-location are
able to work on similar projects are have a single repository to file their project. This
shall remove the need to implement a storage solution for every member of the project.

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4.1.2 TeamViewer
TeamViewer shall enable members of a project to check the work done by members of
his/her team and assist one another when the need arises. This shall remove the need of
support staff having to physically traverse the various sites seeking to offer support to
team members as most support shall be done remotely via TeamViewer (Evans, Strezov
and Evans, 2010).
4.1.3 Github
The version control solution shall ensure the team can independently work on part of the
project and each solution shall later be merged. To do this, the company needs to set up a
GitHub account that shall ensure each team member uploads their changes of a project.
4.2 GREEN SOLUTIONS
To ensure that IDMC reduce their power consumption, a greener approach to computing is
important. The following are some of the proposed solutions that can be considered,
4.2.1 SSDs (Solid State Drives)
The traditional hard disk consumes a lot of power since it is made of mechanical parts. If
the company want to go green, investment in solid-state drives which shall greatly reduce
power consumptions.
4.2.2 Energy Saving Bulbs
Energy saving bulb has low power ratings which shall greatly reduce the power usage by
the company.

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4.2.3 LED Monitors
There is a need for the company to upgrade its monitors to a more energy efficient
LED which will save the company lots of money. With its inbuilt technology, LED
monitors generally consumes less power compared to LCDs (Murugesan, 2008).
4.3 COST-BENEFIT ANALYSIS
Every investment requires sacrifices and sustainability projects are no exception. The
following describes the CBA(cost-benefit analysis) of the different mentioned
sustainability projects that will make IDMC achieve the regulations set by
DropBox; The online file storage shall ensure the company rely on Storage as a service
rather than spend money buying each computer a storage device. With the online tool, the
company's files can be stored and accessed anytime anywhere thereby increasing
productivity and efficiency by different teams in the company. The only cost the
company shall incur is paying the monthly subscription fee of USD 25.
TeamViewer; The online remote desktop solution shall make the company reduce the
transportation cost used by the support staff, moving about the different offices.
Github; Github allows the different project teamwork simultaneously and share each
other’s work online to be checked by others and get approved by the project lead. This
ensures productivity and secure version control. It will cost the company USD 25 to set it
up.

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SSDs; The Solid State Drives shall greatly benefit the company as most read/write
operation of data into the storage facilities shall be greatly reduced. In addition to that,
the lack of mechanical parts in SSDs means less power consumption from this
component. However, the cost is relatively higher compared to HDDs since it cost about
USD 49 (Metzger et al., 2012)
Energy Saving Bulbs; This bulb reduces the consumption rate of electricity the company
currently endures due to lighting needs. With this upgrade, the low wattage of this
modern bulbs means less heat energy is emitted. The bulb costly approximately USD 4.
LED; The Light Emitting Diode(LEDs) screen upgrade means the computers and TV
display won’t consume a lot of energy. This will drastically reduce energy consumptions.
LED costs USD $15 (Hilty and Ruddy, 2010).
Table 1 Cost-Benefit Analysis
Solution Cost Benefit Availability
DropBox 20$/Month -Reduced need to
have individual
storage
-Enhanced
collaboration
-Real-time Backup
-Real-time
Recovery
99% available
TeamViewer 5$/Month -Online
Collaboration
-Remote desktop
Connection
-Reduced traveling
cost by support
99%
GitHub 25$/Month -Online
Collaboration
99%

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-Enhanced project
version control
-Quick recovery
-
Energy Saving Bulb 4 $ -Reduced electricity
consumption by
half
-Long bulb life
100%
LED Monitors 15$ -Saves Energy
-Durable
-Eye-friendly
SSDs 49$ -Faster Read/Write
Speeds
-Long lasting
-Saves energy
100%
4.4 POWER SUPPLY AUDIT
4.4.1 Energy Consumption Estimates
The following table summarises the calculation for power consumption

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4.4.1.1 Computers
Figure 1 Computer Power Usage

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4.4.1.2 Light Bulbs
Figure 2 Light Bulbs Power Usage

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4.4.1.3 Microwave
Figure 3 Microwave Power Usage

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4.4.1.4 Fridges
Figure 4 Fridges Power Consumption

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4.4.1.5 Air Conditioner/Heating
Figure 5 Air Conditioner Power Consumption

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5 SHORT-TERM SOLUTIONS
The following short-term solutions can be exploited by ADMC to ensure they achieve the
goal of going green and comply with the regulatory requirements. They include,
5.1 REDUCE PAPER USAGE
The Heavy printing done by the marketing department is voluminous, making the
company’s paper consumptions to skyrocket. This can be reduced by putting up policy for
back to back printing for only business documents that must be printed, otherwise, every
document should be digitized and filled online and if need be, signed digitally to reduce
paper usage in the office and achieve the sustainable goals of going paperless (Verdouw et
al., 2016).
5.2 VIRTUALIZATION
With virtualization technology, the company will reduce the number of physical computing
machines such as servers and storage as this can be shared among multiple users. When
servers are virtualized, the number of server services running on one physical server shall
be increased thereby eliminating the need to buy a physical server for each server service.
This will not only save the total cost of ownership but also reduce the power consumption
by the company.

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5.3 ENVIRONMENT-FRIENDLY BULB
Their need for the company to upgrade to a more energy saving bulbs to reduce the power
consumption caused by the heavy lightning don at the company. These bulbs have the
capability to reduce the heating effect of lightning energy by reducing the wattage on them.
5.4 ENVIRONMENT-FRIENDLY MONITORS
The company can opt to upgrade their computer monitors and TV screens to LED which
improves not only the visualization of images but also reduce the power consumed by this
display unit hence making the company drastically reduce its power consumption.
5.5 ENERGY FRIENDLY REFRIGERATORS
The company can opt to solve the heavy power consumed by the current refrigerators by
investing in the Energy Star rating of the new models which have been approved to use
less energy in proving the cooling effect.
6 SUSTAINABLE MANAGEMENT PRINCIPLES
6.1 DEPEND ON SOLAR
This principle of sustainable management put much emphasis on the usage of solar power
instead of hydro or other methods which are not environment-friendly. It is therefore
important for IDMC to consider using solar-powered electronic devices to reduce
electricity usage and enhance going green initiates (Curry and Donnellan, 2012).

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6.2 BIODIVERSITY
The company should endeavor to ensure the plant and animal life on each continues to
blossom as they use solutions that do not pose harm to the ecosystem. This is achieved by
complying with the regulation of the EPBC Act (Sayeed and Gill, 2008).
6.3 CHEMICAL RECYCLING
This principle insists on reuse, recycle and reduce which targets the total elimination of
waste product from computing and other environmental hazards by ensuring they recycle,
reuse and or reduce the wastes. This saves the company a lot of money and reduces
pollution caused by this non-biodegradable wastes . (Seidel et al., 2010)
7 KEY PERFORMANCE INDICATORS(KPIS)
7.1 KPIS FOR OPTUS
The Optus key performance indicators included a reduce overhead cost of running the
appliances, reduced power usage, compliance with regulatory frameworks and generally
reduced wastes from the company. The following summarises the framework,
7.2 SMALLEST CARBON FOOTPRINT
The use of collaboration tools for support staff such as team viewer shall ensure reduced
carbon footprint due to reducing traveling on their part.

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7.3 MOST CONNECT COMMUNITY
With most services offered are online, the staff shall be more connected as they will be
able to collaborate with each other in real time their by enabling efficient sharing of
knowledge and expertise.
7.4 BEST EXPERIENCE
The customers shall enjoy the online services such as online marketing which in the long
run will improve customer quality of experience which will lead to a more turn-over ratio
7.5 KPI FOR ADMC
7.5.1 Cost Saving
The sustainability plans will drastically reduce the cost on expenses such as power and
ever buying new equipment with high overhead costs. The environment-friendly
sustainable technologies will reduce these costs
7.5.2 Power usage
The company power consumption will be reduced if the green technology initiative is
implemented since the appliance recommended do not have high wattage thereby reduced
power consumption.
7.5.3 Regulatory Compliance
If the sustainable technologies are implemented, the company shall be certified by the
Australian government to have complied with the EPBC Act which focuses on
environment conservation (Zucca, Smith and Mitry, 2009)

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7.5.4 Wastes
The reuse, recycle, reduce mantra shall ensure the company wastes products are reduced
since most of it will end up in the recycling plants hence not only protecting the
biodiversity but also reducing the cost of buying new appliances. (Robinson, 2009)
8 BEST PRACTICES
The following outlines a couple of best practices that can be adopted by ADMC to achieve
the going green initiative,
 Turn Off the lights when not in use
 Utilization of energy saving bulbs
 Reuse, Recycle, Reduce
 Power appliances using solar energy
 Run the freezer efficiently and only utilize when they are full
 Swap the current product used for cleaning using environment-friendly ones
 Turn off the computer lights when you leave office
 Print on both paper sides
 Use emails regularly than printing
9 VIRTUALIZATION OPPORTUNITIES
The following opportunities shall be got from virtualization,
 Through virtualization, there shall be enhanced server utilization and efficiency
 A more robust disaster recovery shall be in place

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 Improve the business continuity in case of disasters
 Aids in collaboration on projects
 Reduce total cost of ownership of hardware.

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10 ENERGY COST ESTIMATION
10.1 COLLEGE
10.1.1 Computers
Figure 6 Computer Power Utilisation

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10.1.2 Light Bulbs
Figure 7 Light Bulbs Utility

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10.1.3 Refrigerator
Figure 8 Refrigerator Utility

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10.2 IDMC
10.2.1 Computers
Figure 9 IDMC Computer Usage

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10.2.2 Light Bulbs
Figure 10 IDMC Bulbs Power Usage

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10.2.3 Microwave
Figure 11 Microwave Power Utility
10.2.4 Microwave

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Figure 12 Fridge Power utility

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10.2.5 Fridges

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10.2.6 Microwave
Figure 13 Microwave utility Consumption
11 ENERGY SAVING REPORT
The energy will be greatly saved by the sustainable projects that have been suggested.
The changeover to energy saving bulbs will reduce the power consumption by 50%. The new
monitors being advocated for will not only save the company 25% of its total energy consumed
but also protect the eye from damages from the screen lights which are not optimized by LED
technology. Through virtualization, the number of physical server and storage devices being in

Integrate Sustainability in ICT Planning and Design Projects 35
use by the company shall be greatly reduced since only one physical server shall be used to
provide server services for different servers. The energy efficient refrigerators suggested shall be
a game changer in the wattage used as it drastically cut of 20% of energy consumed by the
company (Verdouw et al., 2016)
12 ROI (RETURN ON INVESTMENT)
ROI= Gains On Investment−Cost Of Investment
Cost Of Investment
= 100000−80000
80000
=Approximately 5 years
13 CO2 EMISSION
13.1 ESTIMATES
CO2 emission from the sustainable projects shall be lowered as compared to the current situation
since most of the end products are not from carbon element. The calculation yields emission of
the gas to be at 10000cm3
13.2 BENCHMARKS
When a benchmark was made with reference to Hunter another digital marketing company, From
the calculations, the total energy consumption ratio from Hunter to IDMC was at 2:3 making

Integrate Sustainability in ICT Planning and Design Projects 36
IDMC consumption to be greater than what Hunter utilizes for the same watts. It is therefore
important to ensure the sustainable project take effect to be within the set benchmarks.
From the calculations, CO2 emission from Hunter to IDMC was again rationed to be at 4:7
implying that IDMC currently emits a higher amount of the gas to the atmosphere. This
contributes to air pollution. It is therefore in order to implement the project.

Integrate Sustainability in ICT Planning and Design Projects 37
RECOMMENDATION
i. Invest in virtualization technology to virtualize the available hardware and software. This
will cost the company about AUR 100000 to implement.
ii. Replace the existing light bulbs with energy saving types. This project will cost about
AUR 50000
iii. Replace the current monitors with LED display types. Cost of the project is estimated at
AUR 150000
iv. Replace the current fridges with the star energy efficient one’s prices at AUR 80000.
14 CONCLUSION
With the growing pressure by the regulatory bodies to ensure companies have a
sustainable project to ensure environment-friendly, this report is aimed at describing to the board
the various approaches that the company can take to ensure they have sustainable projects within
the company and join other going concerns which have so far implemented some of the projects.

Integrate Sustainability in ICT Planning and Design Projects 38
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