Sustainability in the Hospitality industry (Part 2)

Sustainability in the
Hospitality industry (Part 2)

Table of Contents
Data analysis...........................................................................................................................3
Data interpretation..................................................................................................................6
Reflection ............................................................................................................................15
Alternative research methodologies and lessons learnt........................................................16
REFERENCES .............................................................................................................................18

Data analysis
Questionnaire
Q.1. Do you under about the concept of sustainability within hospitality industry?
 Yes
 NO
Q.2. Does sustainability is associated with getting business advantage within hospitality
industry?
 Yes
 No
Q.3. What are the benefits of sustainable practices and eco- friendly initiatives used in
hospitality industries for the environment?
 Reduced water consumption
 Conservation of energy
 Environmental integrity
Q.4. Do Eco-friendly practices adopted by Langham Hotel impact decision making of customer
while selecting a hotel?
 Yes
 No
Q.5. What are the trends of eco- friendly initiatives within hospitality industry?
 Elimination of plastic usefulness
 Creating paperless environment
 Developing of recycling programs
Q.6. What are the benefits of sustainable practices and eco- friendly initiatives within
hospitality industry?
 Enhancing customer satisfaction
 Increasing business profits
 Gaining competitive advantage
Q.7. What are the challenges faced by Langham Hotel while implementing sustainable
practices?

 High cost
 Impact of climate change
 Economic barrier
Q.8. What is the role of customers in maintaining sustainability and eco- friendly practices
within hospitality industry ?
 To prefer hotels with eco- friendly initiatives
 To take action in case of false sustainable claims
 To promote eco-Friendly hotels through word of mouth
Q.9. What are the ways in which sustainable challenges can be mitigated?
 Using sustainable practices as USP
 Disrupt old business model
 Support other sustainable businesses
Q.10. Do you think using sustainable and eco-friendly practices may help Langham Hotel to
accomplish business objectives?
 Yes
 No
Frequency distribution table
Q.1. Do you under about the concept of sustainability within
hospitality industry?
Frequency
 Yes 20
 NO 10
Q.2. Does sustainability is associated with getting business
advantage within hospitality industry?
Frequency
 Yes 25
 No 5
Q.3. What are the benefits of sustainable practices and eco- friendly
initiatives used in hospitality industries for the environment?
Frequency