Role of Sustainability in influencing consumer decision-making within the Hospitality Industry

Research proposal

Table of Contents
Research Topic: Role of Sustainability in influencing consumer decision-making within the
Hospitality Industry. A research project on Marriott International Hotel.......................................1
Introduction......................................................................................................................................1
Background for the project.....................................................................................................1
Aim and objective...................................................................................................................1
Rationale for research.............................................................................................................1
Research questions.................................................................................................................2
Literature Review.............................................................................................................................2
To review about the need and importance of concept of Sustainability within the Hospitality
Industry...................................................................................................................................2
To determine the role of Sustainability and eco-friendly initiatives in influencing the
consumer decision-making within the Hospitality Industry...................................................3
To review about some more effective eco-friendly practises and initiatives for Marriott
International Hotel which ensures better Sustainability and higher productivity level for this
organisation............................................................................................................................3
Research Methodology....................................................................................................................4
Ethical consideration........................................................................................................................6
Data analysis and findings...............................................................................................................7
REFERENCES..............................................................................................................................10

Research Topic: Role of Sustainability in influencing consumer decision-
making within the Hospitality Industry. A research project on Marriott
International Hotel.
Introduction
Background for the project
The concept of sustainability is mainly associated with working in a such manner that
meeting of current objectives and targets should not comprises with the ability of future
generation needs through keeping a more ecological balance (Weybrecht, 2017). The current
investigation is lead out and conducted on Marriott International hotel to evaluate about the role
of sustainability in influencing consumer decision-making within the Hospitality Industry. The
Marriott International hotel is a well known American multinational company that is currently
managing and operating a broad portfolio of hotels along with related lodging facilities the
headquarter of which is located at Maryland, U.S.
Aim and objective
Research aim
To evaluate about the vital concept of sustainability along with analysis of its role in
influencing consumer decision-making within the Hospitality Industry. A research project on
Marriott International Hotel.
Research objectives
 To review about the need and importance of concept of Sustainability within the
Hospitality Industry.
 To determine the role of Sustainability and eco-friendly initiatives in influencing the
consumer decision-making within the Hospitality Industry.
 To review about some more effective eco-friendly practises and initiatives for Marriott
International Hotel which ensures better Sustainability and higher productivity level for
this organisation.
Rationale for research
The selection of current research topic is rationale as with the enhancement in the
understanding level of customers a higher level of pressure is exerted on the business
1