Sustainability in Tourism

Running head: SUSTAINABILITY IN TOURISM
SUSTAINABILITY IN TOURISM
Name of the Student:
Name of the University:
Author Note:

1
SUSTAINABILITY IN TOURISM
Answer 1:
An assessment of the three attributes bring to the forefront several strengths and
weakness which the premium hotel groups like Santika Indonesia Hotels & Resorts can apply in
their marketing. The three attributes pointed out by the author are directing travelers towards
more productive forms of tourism, meeting the requirements of housing of the local communities
and monitoring how the residing population perceive tourism regarding improving their quality
of life in the long run. The following are the strengths of the three attributes:
Revenue generation:
The first benefit which directing tourists towards more sustainable forms of tourism is
revenue generation. The housing accommodation in the tourist destinations should be priced
keeping in mind the spending capabilities of the different income group of tourists. The tourists
belonging to the upper class stratum should be able to avail high-profile villas which would suit
their tastes. Similarly, the middle class tourists should be able to avail affordable accommodation
(Murphy, 2009). This provision of appropriate of appropriate housing accommodations would
enable the local accommodation business create satisfaction among a large base of tourist. This
would create satisfaction among the tourists which would lead to revenue generation among the
local businesses which would pave ways for economic development among the local
communities. The Hotel Santika situated in Indonesia can encourage the tourists to visit the
places with the authentic feel like the beaches and the art galleries (Santika.com, 2019). This
would enable the local businessmen serve the tourists and generate revenue. This generation of
revenue by serving the tourists would enable the local population to bring about improvement in
their standards of lives. Thus, it can be interpreted from the discussion that the local people
would develop a positive perception about tourism and would support development of tourism.
Sustainability:
The second positive aspect of tourism would be sustainability. This is because the
government bodies and the business organizations in the tourist destination in order to make the
authentic attributes of the destinations like culture available to the tourists contribute towards
maintenance of the environment in the destinations. Well maintained housing accommodations
would lead attracting more tourists to the tourist destinations. This would enable the housing
businesses in the tourist destinations earn high revenue. The premium hotels in order to serve
customers with authentic food and culture of destinations would employ people local
communites. Thus, providing of housing to tourists would indirectly lead to economic
sustainability among the local community (Murphy, 2009). The local community as a result
would also contribute towards environmental conservation in the tourist destinations to attract
more tourists (Mowforth & Munt, 2015). This serving of the tourists paves way for revenue
generation both for the local business organizations like hotels and the local government bodies
in the form of taxes. Thus, it can be inferred from the discussion that three attributes lead to
sustainability in the tourist destinations both in terms of financial conditions as well as
environmental aspects. As far as hotels like Santika is concerned, it can be pointed out that the
hotel can promote and use environmental sustainability to market its services (Santika.com,
2019).
The following are the weaknesses which may arise due to implementation of the three
attributes: